Avery Dennison Achieves +Vantage Vinyl Verification

Company completes process to showcase its film sustainability efforts…

Avery Dennison has earned the +Vantage Vinyl Silver designation by achieving 90% compliance to all applicable +Vantage Vinyl Guiding Principles and implementing at least one Advanced Practice Achievement.

The +Vantage Vinyl program is “an industry-wide sustainability initiative that engages companies across the entire United States vinyl value chain.”

Avery Dennison makes a wide range of vinyl film products including labels and packaging, signage, automotive and architectural window film, and fleet and vehicle graphics.

Avery Dennison Achieves +Vantage Vinyl Verification | THE SHOP

“This verification is incredibly important to Avery Dennison as an organization,” said Abby Monnot, senior business director, GM, Graphics Solutions. “It helps us demonstrate the importance of our sustainability initiatives to distribution customers and end users served by our Materials Group, specifically the Graphics Solutions Division and the Labels and Packaging Materials Division.”

Companies that showcase the +Vantage Vinyl mark have undergone verification by third-party GreenCircle Certified LLC to confirm their progress toward compliance with the +Vantage Vinyl Guiding Principles relating to environmental stewardship, social diligence, economic soundness, open communication and collaboration, according to a press release announcing the designation.

The initiative’s structure ensures that Avery Dennison is advancing the sustainability journey of the vinyl industry in alignment with targeted United Nations Sustainable Development Goals (UN SDGs). Avery Dennison joins 25 other vinyl industry companies that have earned the +Vantage Vinyl designation.

“Congratulations to Avery Dennison for their successful verification to +Vantage Vinyl,” said Jay Thomas, VSC executive director. “Continuous improvement of sustainability is a critical initiative of the vinyl industry. By verifying to +Vantage Vinyl, Avery Dennison has demonstrated their commitment to the environmental, social and governance tenets of the program’s guiding principles. We look forward to our continued collaboration and partnership in the +Vantage Vinyl program.”

The program is a sustainability initiative of the Vinyl Sustainability Council (VSC), a self-funded business council advancing sustainability in the vinyl industry. It allows participation from all companies within the vinyl value chain with U.S. operations, ranging from raw material manufacturers and suppliers to final product manufacturers and retailers.

“Achieving the +Vinyl Vantage verification is consistent with Avery Dennison’s corporate commitment to advancing the circular economy through sustainable sourcing, increased materials recyclability and waste elimination, and investments in innovation,” said Ahn Marella, senior marketing director, Strategic Innovation and Sustainability, Materials Group.

Recent innovations include the Sustainable Advantage portfolio, which contains hundreds of Avery Dennison products that help customers and their end-users reduce materials consumption, shrink their environmental footprint, and support safety, fairness and human rights.

The addition of PVC-free films from the Graphics Solutions division offers direct alternatives to traditional products, with no chlorine or other halogens and no phthalate. These products include signage films, wall films and protective digital overlaminate films.

Jef White

Jef White is the executive editor of THE SHOP magazine.

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