Automotive Care Laboratories (ACL) has reached agreement with West Coast Customs to develop an expanding portfolio of car care products, fuel and oil additives, and multiple products in adjacent categories, as the exclusive marketer and distributor for the branded portfolios.
ACL, which in addition to West Coast Customs Car Care, owns other brands and licensing agreements, continues to execute an impressive growth strategy as a challenger in the large competitive automotive aftermarket sector, according to the company.
The strategic implementation with West Coast Customs for the car care and engine oil additives categories reflects ACL’s continued commitment to strategic value-based expansion, according to Atticus Firey, CEO of ACL.
“We’re intensely focused on building out our global portfolio with well-known, respected brands, and our partnership with West Coast Customs is the epitome of such criteria,” he said. “I’m honored to be working side-by-side with Ryan Friedlinghaus and his team, as we aggressively roll out their premium, highly successful brand in all relevant categories and countries.”
With global headquarters in New York City and international headquarters in Hong Kong, ACL has experienced tremendous growth recently through a combination of strategic acquisitions, licensing agreements, and innovative product development, according to the company. ACL recently opened its new west coast office in Orange County, California.