Audi First Carmaker to Join Global Electronics Manufacturing Association
SEMI, the industry association serving the global electronics manufacturing and design supply chain, has announced AUDI AG as its first automotive OEM member.
SEMI membership will give Audi “access to SEMI core competencies in developing international standards and harmonizing technology roadmaps and enable the automaker to leverage the global SEMI platform to promote industry alignment across supply-chain segments,” according to an announcement.
Audi is a founding member of the SEMI Global Automotive Advisory Council (GAAC). Anchoring the SEMI Smart Transportation vertical market platform, GAAC members address automotive technology issues such as device and system reliability and connectivity, promote industry standards, and align roadmaps of carmakers with adjacent industries to accelerate time to market, according to the announcement.
“We are excited to welcome Audi to the SEMI family,” said Ajit Manocha, SEMI president and CEO. “Now we can support advances in automotive electronics innovation from sand to systems through stronger collaborations with our semiconductor equipment and materials members and SEMI Strategic Association Partners including the Electronic System Design (ESD) Alliance and MEMS & Sensors Industry Group.”
GAAC has chapters in Europe, the U.S., Japan and Taiwan.
“With rapid advances in automotive electronics technology, semiconductors now play a critical role in innovation and product differentiation,” said Dr. Klaus Buettner, executive vice president Development Electrics/Electronics, CarIT, AUDI AG. “In order to fulfill the promise of sustainable, connected-to-everything, highly automated mobility up to autonomous driving, we need to also align automotive requirements across the entire semiconductor value chain. With its global platform, SEMI is the right association to bring together supply chain stakeholders for the close collaboration critical to driving technology innovation.”
Under its leadership as a founding member of the GAAC, Audi has been instrumental in establishing priorities for the Europe chapter, the company noted, and helped grow the chapter to 17 companies representing the entire automotive electronics ecosystem including OEMs, device manufacturers, foundries, design companies and equipment and materials suppliers.
Founding members of the GAAC Europe chapter include Audi, Volkswagen, Bosch, Cadence, imec, GLOBALFOUNDRIES and Synopsys.