ARB 4×4 Accessories Launches National Performance Vehicle Program
The company is building a network of regional dealer partners across the United States to install accessory packages at dealerships…
Off-road and overlanding products manufacturer ARB 4×4 Accessories has launched its Performance Vehicle Program, a new initiative designed to help automotive dealerships deliver professionally equipped, adventure-ready vehicles.
The first offerings are accessory packages developed for new Toyota Tacoma, Land Cruiser 250 and 4Runner models, enabling Toyota franchise dealers to offer vehicles equipped with purpose-built off-road and overlanding upgrades installed to ARB’s quality standards, officials stated in a press release announcing the program.
“The demand for professionally built, adventure-ready trucks and SUVs continue to grow rapidly,” said Dan Ciganovich, program manager at ARB 4×4 Accessories. “Our Performance Vehicle Program allows dealerships to deliver turnkey off-road capability directly from the showroom floor while maintaining the quality, engineering and reliability that ARB products are known for.”
Call for Dealers
To support the national rollout, ARB is actively building a network of Regional Dealer Installer partners across the United States. Dealer Services International (DSI) has been selected as ARB’s first Regional Dealer Installer (RDI) partner and will support dealerships with products, professional installation, logistics coordination and program execution, according to the release.
“Selecting DSI as our first RDI partner is an important step in establishing a national product and installation network,” said Ciganovich. “We are actively identifying additional RDI partners who share ARB’s commitment to craftsmanship, technical expertise and the off-road community.”
Qualified companies interested in becoming an ARB Regional Dealer Installer are encouraged to contact ARB to learn more about partnership opportunities as the program expands nationwide.
ARB’s Performance Vehicle Program combines carefully selected accessories designed to enhance vehicle capability, protection and off-road performance while creating a strong retail opportunity for dealerships, the company noted. The program enables dealers to offer differentiated, adventure-ready vehicles that command higher margins while increasing accessory sales and customer engagement.
Each package features ARB-branded products. While Toyota platforms represent the initial launch, officials confirmed the program will expand across multiple vehicle brands, with lineups for Lexus and Ford platforms currently under development.
