API Tire Kicks Off XCOMP Ride & Drive Series at Barber Motorsports Park
The event brought together select customers, dealers & partners for a series of hands-on educational & immersive experiences…
American Pacific Industries (API) recently hosted its inaugural XCOMP Ride & Drive event at the Barber Motorsports Park in Birmingham, Alabama. The event brought together select customers, dealers and partners for a high-performance experience that marks the beginning of a nationwide series, company officials stated in a press release.
The event introduced 140-plus attendees to API’s XCOMP Performance tire lineup through a combination of educational and immersive experiences, kicked off by a briefing and ground school session. Guests then took to the track for hands-on experiences, including high-speed laps on the Speedway, testing the XCOMP high-performance tires in Porsches and BMWs. Participants also had the opportunity to ride along with drift car drivers on the wet and dry surfaces.
“This event represents yet another milestone for API as we bring the XCOMP Tire experience directly to our customers and partners,” said Jeff Kreitzman, chairman of API. “The enthusiasm and engagement we saw in Birmingham confirm that there’s a strong interest for performance-driven experiences. We’re excited to build on this momentum and take the series to markets across the country.”
The Birmingham event sets the stage for additional Ride & Drive activations planned nationwide, reinforcing API Tire’s commitment to innovation, performance and customer engagement, the company said.
