API Tire Hires Multiple Consumer Sales Positions

API Tire has announced the expansion of its consumer sales leadership team with the appointment of Daniel Greear as director of consumer sales – Central region, and Richey Aiken as director of consumer sales – East region. Shawn Dunn, a long-standing member of the API Tire family, will complete the consumer sales team as director of consumer sales – West region.

“We are thrilled to welcome Greear and Aiken to the API Tire family and to recognize Dunn’s continued contributions,” said Barry Littrell, president & CEO of API Tire. “Their combined expertise and industry knowledge will be instrumental in driving our consumer sales strategy forward. This formation underscores our commitment to providing unparalleled service.”

Aiken brings a wealth of experience to API Tire, having spent 27 years with TBC Corporation. During his tenure at TBC, Aiken held various sales and operations roles for Carroll Tire and TBC Brands. Most recently, he served as regional sales manager for TBC Brands, a position he held since 2014.

Greear joins API Tire after serving as a national strategic accounts manager for US AutoForce. Prior to this role, Greear spent 15 years at TBC Corporation, where he held positions in sales, marketing, and operations. He also focused on commercial and national accounts at Continental Tire the Americas, LLC.

Dunn, who has been with API Tire for six years, will round out the consumer sales team, bringing his extensive knowledge of the company and industry to his role as director of consumer sales – West region. This newly formed team will be responsible for exceeding customer expectations, expanding the distribution network, and introducing new programs set to be announced later this year.