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Dan Sparks
Dan Sparks

Alpine Electronics Hires Two for Brand Business Unit


Alpine Electronics of America has hired Dan Sparks and Colin Vargo to its aftermarket brand business unit. Sparks and Vargo fill the two newly created field positions on the Alpine sales team.

“We are pleased to have Dan and Colin join us and welcome their efforts in directly supporting our 12-volt independent retailers,” said Mike Anderson, vice president and general manager of the Alpine brand business unit. “Their positions are brand-new jobs that had not existed before and represent Alpine’s significant investment towards growth in the aftermarket.”

Sparks joins Alpine in the new role of district sales manager for the North Central states, which includes 11 states covered by three independent sales rep firms.

Sparks is based in Toledo, Ohio and brings more than 35 years of experience in the 12-volt industry. He has held positions ranging from sales, installation, store management, sales manager, independent rep, and rep principal. Sparks was an independent rep for 22 years and represented Alpine for the last seven years; his company was twice named as Alpine’s Rep Firm of the Year. Sparks reports to Marco Bregenzer, senior regional sales manager for the Central U.S. 

Vargo has been hired as a brand specialist for the metro New York/New Jersey area. He will provide Alpine sales, marketing, and technical support for independent 12-volt specialists. 

Vargo also will capture voice of the dealer and voice of the customer information that will be fed back to Alpine headquarters to help shape future products and programs. He has over 20 years of experience in the 12-volt industry and most recently represented Alpine as a sales rep in the mid-Atlantic area for an independent rep firm.

Vargo is based in Roebling, New Jersey and will continue to collaborate with the rep firm to support the Alpine brand among authorized retailers.

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