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Alcantara Announces Vehicle Design Contest

THE SHOPAlcantara is teaming up with Auto&Design magazine to challenge design students and enthusiasts to create design solutions for future mobility with their “Dress Your Vision” design contest, the company announced.

The competition is open to aspiring non-professional designers, students and car-design lovers anywhere in the world who are 18 years of age or older. The deadline for entry submissions on the contest website is June 10.

“Our goal is to find innovative interior design concepts that use Alcantara and are dedicated to future mobility needs,” said Silvia Baruffaldi, the magazine’s editor. “We’re looking for creative, innovative designs that will stretch the imagination while at the same time respecting Alcantara brand values.”

Design executives from BMW, Lamborghini, Microsoft, Renault and Stellantis will serve as judges for the online “Dress Your Vision” competition. Entry forms and program details are available here.

Ten contest finalists will be chosen on August 31 with a winner announced on Oct. 31. The competition’s eight-member jury will include Alcantara Chairman and CEO Andrea Boragno; Domitilla Dardi, design curator for the National Museum of 21st Century Art in Rome; Manuele Amprimo, chief of interior design, color & trim, Automobili Lamborghini; Annette Baumeister, head of color and trim, BMW; Alec Ishihara, principal (color materials) & UX designer, Microsoft; Francois Farion, design director for colors and materials, Groupe Renault; and Auto&Design Editor Silvia Baruffaldi.

The winner of the “Dress Your Vision” program will receive a trip to Alcantara’s research-and-development center and production facilities in Nera Montoro in Italy’s Umbria region.

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