AkzoNobel Confirms SEMA Show Plans

Oct 18, 2021

AkzoNobel, a provider of vehicle refinishing products, has announced its programming for the 2021 SEMA Show. In addition to product demonstrations, Dave Kindig, host of MotorTrend Network’s “Bitchin’ Rides” show and creator of custom car company, Kindig-it Design, will make several appearances and showcase several of his vehicles in partnership with AkzoNobel.

AkzoNobel will be located inside Central Hall – Booth #20060, dedicated to Sikkens its digital body shop workflow control solution Carbeat. AkzoNobel service consultants will be on hand to provide ongoing Carbeat demonstrations daily.

Outside Central Hall in the Silver Lot, AkzoNobel will host Kindig, who will conduct daily autograph sessions throughout the week at the rig and display vehicles. AkzoNobel will also have its paints featured on show cars throughout the event, and company representatives will share their expertise at the Society of Collision Repair Specialists’ (SCRS) Repairer Driven Education (RDE) session and panel discussion.

“We are excited to engage safely with our partners at SEMA in November.” says John Griffin, regional commercial director – AkzoNobel Automotive & Specialty Coatings, Americas, and president – AkzoNobel, Inc.  “The last 20 months have been full of challenges, yet AkzoNobel continues to be there for its customers. It is important we connect with customers and our partners and support the SEMA event.”

The AkzoNobel outdoor exhibit will be home to five of Kindig’s vintage designs – his 1953 Volkswagen Bus and 1950 Volkswagen Hebmüller as well as a 1965 Ford Mustang, 1953 Custom Corvette and 1967 Chevrolet C10. All of these cars feature Modern Classikk paints, which are the result of Kindig’s partnership with AkzoNobel. The full line of Modern Classikk custom finishes now includes over 35 basecoat colors and four reducers.