During this current crisis, Air Lift Company is aiming to assist the aftermarket automotive industry through a series of free webinars for owners of automotive shops about digital marketing.
Led by Air Lift’s Digital Marketing Strategies Manager, Devin Pringle, MBA, the six-week “Essential Online Marketing for Shops” series will premiere on Thursday, April 23 at noon EST.
The webinars will provide a variety of marketing tips and insights geared specifically toward small shops for both during and after the ongoing COVID-19 pandemic. They will not be specific to Air Lift products or services but rather how to create awareness, generate demand and build profitability. Topics will range from insights into how consumers are utilizing social media, how to take full advantage of social media platforms, create digital ad campaigns, optimize a shop’s online listing and more. Registrants that attend the seminars will be eligible to win free Air Lift products at the conclusion of each session.
With the skills covered in these sessions, Pringle says, shop owners will be able to more effectively market themselves to consumers both now and in the future.
“At Air Lift, we recognize what a difficult time this is for everyone, especially the owners of small businesses,” Pringle says. “We believe that all of us in the automotive aftermarket are in this together, and we wanted to do our part and share our expertise in order to help shops support their business during these uncertain times, as well as build skills that will help them to grow their businesses as we return to ‘business as usual.’”
“Essential Online Marketing for Shops” Dates:
- Thursday, April 23
- Thursday, April 30
- Thursday, May 7
- Thursday, May 14
- Thursday, May 21
- Thursday, May 28
For more information and to register for the first session of the series, visit the webinar registration page.