aFe POWER has renewed its series partnership with the Pirelli World Challenge (PWC) for this year’s 10-weekend road racing campaign. aFe POWER has been the official intake and air filter partner of PWC in recent years.
aFe POWER this year has worked closely with the Pirelli World Challenge to develop fan-related promotional programs and event offers with ticket giveaways, racing fan videos and PWC driver events, according to the company.
“We enjoyed our company’s relationship with the Pirelli World Challenge in 2016 and 2017,” said Mike Santa Cruz, marketing manager for advanced FLOW engineering (aFe POWER). “We have planned a number of different promotions this year at the PWC events including sign-ups to get aFe POWER goodie bags and apparel as well as created a dedicated landing page with exclusive offers and ticket package give-a-ways to PWC fans. We know the fans will have a great time attending Pirelli World Challenge events and are excited to see them engage with aFe POWER.”
“We are very pleased with the return of advanced FLOW engineering (aFe POWER) as an official sponsor,” said Greg Gill, president and CEO of WC Vision, producers of the Pirelli World Challenge. “aFe POWER has a tremendous reputation in the automobile and truck aftermarket segment and has proven to be a leader with its superb products. It’s fun to have a company participate in a variety of race weekend promotions with PWC.”
The Pirelli World Challenge began its 29th consecutive season March 9-11 in the streets of St. Petersburg. There are seven separate classes from the likes of GT3 sports cars such as Porsche, Ferrari, Mercedes, Corvette, Audi and Aston Martin as well as the new TCR division with cars like Audi, Hyundai, Honda, Volkswagen and Alfa Romeo.