ADAS Sensors Conference to Uncover Future Car Trends

The fourth annual ADAS Sensors 2019 Conference and Expo will host 250 attendees, 34 technical presentations and more than 30 exhibitors on March 20-21 in Detroit. The event was created to showcase industry insights from key players in advanced driver assistance systems (ADAS) market.

ADAS Sensors 2019 Conference speakers include top executives from Citi Research, Magneti Marelli, DENSO, Analog Devices, IHS Markit, Woodside Capital, AIStorm, and Motus Ventures. Topics to be covered include ADAS, camera/video, radar, LIDAR, ultrasonic, infrared (IR) sensors, AI, VR & AR, sensor fusion, virtual sensors, robo-taxis, the future of networked mobility, military vehicles, market trends, emerging applications, mergers and acquisitions, venture capital, and successful start-up tactics.

Key speakers and their slated topics include:

• David Schie, CEO of AIStorm-AI Technologies for ADAS Applications.

Schie will give an overview of emerging imaging solutions will be discussed, including various approaches to LIDAR and details of CIS/optics, as well as how analog AI can be used to improve the processing of the imaging solutions by reducing the chance of missing key data, pruning data in real time, and eliminating expensive components such as ADCs

• Harvey Weinberg, division technologist at Analog Devices-Technologies for Autonomous Cars – Musings on Missing Pieces and Proposed Solutions

Weinberg will discuss the significant road blocks standing in the way of autonomous vehicles, including sparse legislation governing autonomous vehicles, inadequate infrastructure to support autonomous driving, lack of standards, and several technical gaps that keep Level 4 and 5 vehicles out of reach

• Itay Michaeli, director of U.S. autos and auto parts for Citi Research-Robo-Taxis and the Race for the Future of Networked Mobility

Michaeli plans to talk about the robo-taxis being planned for cities and surrounding suburbs; and the race to launch and commercialize these robo-taxis by building a powerful network effect.

• Tony Cannestra, director of corporate ventures for DENSO-Automotive Computer Vision Startups – Key Investment Factors

Over the past three years, there have been significant advances in computer vision technologies. Cannestra will examine the important criteria that investment groups consider before investment in vision sensor startup companies. Topics will include expected sensor performance, the overall market opportunity, competitive landscape, successful startups, and how to work within the auto industry to achieve success

• Phil Amsrud, senior principal analyst for IHS Markit-Emerging Trends and Market Outlook

Self-driving cars will usher in a new segment to support ride-hailing applications and will change the vehicle’s architecture from being ECU based to domain controller based. Amsrud hopes to answer how the sensor suite will morph to support these changes and other sensor technologies that will have a place within the self-driving car

• Gary Streelman, director of Magneti Marelli- V2X Technologies – Complementary Enhancement for ADAS Applications

Vehicles today are safer than they were in the past due, in part, to the addition of advanced driver-assistance systems, or ADAS. These systems look around the vehicle to determine where there might be something that would cause an unsafe situation, and then are able to alert the driver. Another approach to improve safety, is to have vehicles communicate with each other and other objects wirelessly, which is called vehicle-to-vehicle (V2V) or vehicle-to-everything (V2X). Streelman will discuss how V2X can act as another sensor input that adds to the current suite of sensors used for ADAS applications

• Jim DiSanto, managing director at Motus Ventures-The Road to Mobile Robots – Emerging Opportunities and Megatrends

The venture capital community has witnessed an explosion of startup companies developing mobile robots for a myriad of applications during the past five years. Typically, these robots are designed to displace a human worker. Examples include self-driving vehicles, drones, as well as cleaning, agricultural, delivery, and food preparation robots. DiSanto discusses how this trend is only the tip of the iceberg

Click to learn more about the ADAS Sensors 2019 Conference and Expo.