ACA Names Director of Data Innovation

Daniel ZenkoThe Auto Care Association (ACA) today has hired Daniel Zenko as director of data innovation in its strategic development department. Zenko brings nearly two decades of expertise in data analysis and enterprise research to the association, having most recently served as the senior director of research operations at RainKing Solutions for more than 10 years, according to ACA.

Zenko will bring his experience and skills to the strategic development team, where he will lead the ACA’s efforts in category management data collection and reporting, as well as revamping how the association’s members interact with its industry-leading data in real time. Zenko also will play a key role in working with the association’s market Intelligence team to harmonize its in-house research and identify new industry data sources, in addition to leading the development of new member-facing research and analytics tools.

“Bringing Daniel on board with the association was an easy decision,” said Bill Hanvey, president and CEO of ACA. “His phenomenal track record of developing and implementing real-time data solutions for market intelligence-centric organizations made him a perfect fit for what we’re working towards at the Auto Care Association for our members.”

During his time at RainKing, Zenko pioneered the company’s first research development department, which expanded to a team of more than 200 employees, according to ACA. Under Zenko’s direction, RainKing developed new and sophisticated data analytics tools for IT sales, and was featured on the Inc. 5000 list of fastest revenue-growth USA companies five times. His primary focus was on building the research coverage universe, data analytics and quality assurance, as well as integration of internal data with external, vendor-provided data. He also built the foundation of RainKing’s research design and processes, led the development of research tools, as well as the analysis, evaluation, and reconciliation of vendor data.

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