AAM Group Names Abby Hathorn to Marketing Coordinator Role

The AAM Group recently announced the hiring of Abby Hathorn as its new marketing coordinator, a position that will allow AAM to produce more video, which will be available to its installers for their own social media marketing. Hathorn will manage AAM’s upcoming Social Power and ReadyPosts services, which will give installers access to ready-to-publish social media content for popular platforms like Facebook and Instagram.

Most recently serving as a social media influencer specialist with Crown Laboratories, Hathorn also ran her own fashion blog at age 16 and was a music writer for local magazines and newspapers. Additionally, she served as a news intern for WCYB News Channel 5 in Bristol, Tennessee, and an on-air radio news reporter and anchor for the Bristol Broadcasting Company.

“I am overjoyed to join the AAM team and the automotive industry,” said Hathorn. “Though I have worked with AAM over the past few years on their various CAN video projects, I feel fortunate to be joining them on a full-time basis in an expanded capacity. Social media is something our members and installers are increasingly using to market their products and services, so I am especially excited to be playing a major role in launching our new Social Power and ReadyPosts services.”