AAA: One-in-Five of U.S. Drivers Want an EV

May 14, 2018

A new AAA survey shows that 20 percent of Americans will likely go electric for their next vehicle purchase, up from 15 percent in 2017. With lower-than-average ownership costs, increased driving ranges and the latest advanced safety features, AAA sees a strong future for electric vehicles.

“Today, electric vehicles have mainstream appeal,” said Greg Brannon, AAA’s director of automotive engineering. “While concern for the environment is still a major motivator, AAA found U.S. drivers are also attracted to the lower long-term costs and advanced technology features that many of these vehicles offer.”

AAA’s survey found that range anxiety is beginning to ease. Among those unsure or unwilling to choose an electric vehicle for their next car, 63 percent (down 9 percent from 2017) cited not enough places to charge as a detractor, while 58 percent (down 15 percent from 2017) expressed concern over running out of charge while driving. Not surprisingly, range anxiety is less of a concern for millennials (48 percent) than Generation X or Baby Boomers (64 percent and 66 percent, respectively).

While range is important to most (87 percent) electric and hybrid vehicle shoppers, it is not the only consideration. Reliability is king with nine-in-10 (92 percent) of those likely to by an electric or hybrid vehicle stating it is important when evaluating which car to buy. Electric and hybrid car shoppers are also prioritizing crash ratings (77 percent), cost (71 percent), acceleration and handling (69 percent) and advanced safety technology, such as automatic emergency braking and lane keeping assistance (60 percent). Fewer drivers are concerned with style, color, or design of the vehicle (34 percent) or brand of the vehicle (33 percent).

The availability of charging stations has grown to more than 16,000 in the U.S. this year.