News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
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MOTORMIA Data Reveals Racing Enthusiasts Are Driving Automotive Aftermarket Innovation
Racing enthusiasts behave like real-world R&D teams, pushing the limits & accelerating innovation for the entire industry…
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Ford To Reinvest in Trucks, Hybrids, Affordable EVs & Battery Storage
The company plans to leverage its U.S. manufacturing footprint to add a broad range of trucks & vans to its…
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ECD Automotive Design Helps 14-Year-Old With ‘Little Blue Truck’ Dream
The goal is to finish a full build of a '63 Land Rover Series IIA over the next two years,…
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Hot Shot’s Secret Receives Performance Chemical Category Award
Based on dollar share growth, the award was presented by Circana at the seventh annual Automotive Aftermarket Performance Awards at…
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Hyundai Donates 18 IONIQ 5 SUVs to Universal Technical Institute
The donation of the electric vehicles over the course of the next few months will help advance EV technician training…
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PRI Announces Featured Products Showcase Award Winners
The awards recognize the most innovative products for their breakthrough engineering & business potential in the racing industry…
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Austin Hatcher Foundation Auctioning 2025 Factory Five Type 65 Coupe
Online auction will support therapy services, family programs & educational opportunities for pediatric cancer families…
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Jeep Unveils 2nd Wrangler Buzz Model, the 2026 Wrangler Whitecap
The Whitecap is the second of 12 special-edition Wrangler models in the Jeep brand's yearlong Twelve 4 Twelve series celebrating…
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Toyota Completes Updates to Arizona Proving Ground
Toyota strengthens capabilities of its development & testing facility for its North American R&D & for third-party rentals & long-term…
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Kahn Media’s ‘Growth Garage’ To Host Seminar on Creator & Influencer Mindset
The latest installment will feature a panel of creators discussing how brands can successfully integrate into the influencer-driven marketing landscape…
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Alamo Auto Supply Sells Wholesale Distribution Business to Meyer Distributing
Alamo Auto Supply will focus on its fleet & retail accessory sales & upfitting operations, while Meyer Distributing serves its…
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PRI Inducts Three New Members Into Its Hall of Fame for 2025
Paul "Scooter" Brothers, John Kilroy & Chris Raschke were recognized for their enduring impact on motorsports at the 2025 PRI…
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Parella Motorsports Acquires Racing America
Parella Motorsports & SpeedTour to rebrand under the Racing America banner, creating North America’s largest integrated grassroots motorsports platform…
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Häagen-Dazs Gifts Its One-of-a-Kind Big Game Cadillac to the Petersen Automotive Museum
The West Coast Customs 1963 Cadillac, complete with a built-in ice cream freezer, will join The Vault at the museum…
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Yokohama Tire Renews Partnership With Tread Lightly!
The partnership focuses on improving access, restoring trails & protecting natural resources for off-road enthusiasts & outdoor adventurers…