50 Custom Vehicles To Compete for Barrett-Jackson Cup During 2026 January Scottsdale Auction

Barrett-Jackson will continue its tradition of recognizing the world-class craftsmanship of custom car builders during the Barrett-Jackson Cup competition, presented by CRC and BluePrint Engines, during the 2026 Scottsdale Auction, Jan. 17-25, 2026, at WestWorld of Scottsdale, event officials stated in a press release. Only 50 professionally built restomod and custom vehicles will be invited from hundreds of applications to compete for the Ultimate Best in Show and People’s Choice awards, which will be presented on the auction block on Saturday, Jan. 24.

“The exceptional quality of builds competing for the Barrett-Jackson Cup is staggering,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “To be selected as a finalist puts a custom vehicle builder into a very elite club. The Barrett-Jackson Cup competition honors the innovation, craftsmanship and passion that is poured into each build, and has become a standard of excellence in the collector car hobby. We’re excited to feature this year’s finalists and look forward to crowning a new Ultimate Best in Show champion this January.”

The Ultimate Best in Show Will Be Selected by Bobby Alloway, Troy Trepanier & Chip Foose

The 50 finalists selected to be a part of the competition, presented by CRC and BluePrint Engines, will be displayed in the arena on Saturday, Jan. 17, and then moved to the Equidome for the remainder of the auction. Each vehicle will be a part of a parade across the block that Saturday. One of the five finalists will be announced each day beginning Monday, Jan. 19, leading to the presentation of winners on Super Saturday, Jan. 24.

The Ultimate Best in Show will be selected by renowned custom builders Bobby Alloway, Troy Trepanier and Chip Foose. The People’s Choice award is decided by the vehicle that receives the most votes cast online from the public.

“The Barrett-Jackson Cup competition not only shines the spotlight on these incredible custom vehicles, but the story and talent of those who build them,” said Steve Davis, president of Barrett-Jackson. “Everyone wants to be part of this competition because it’s an incredible opportunity to showcase their talent on a global stage. It’s exciting that enthusiasts around the world can help choose one of our winners. The public’s ability to vote truly makes the Barrett-Jackson Cup competition a celebration of the skill and vision of these builders and brings the collector car family together in an exciting way.”

The 2025 Barrett-Jackson Cup Ultimate Best in Show was a 1968 Dodge Charger owned by Ed Ganzinotti and built by Classic Car Studio. The 2025 People’s Choice award was a 1986 Chevrolet C10 Squarebody owned by Bruce Griffin and built by Goolsby Customs.

‘Rock the Block’ Concert at the Barrett-Jackson 2026 Scottsdale Auction

On Friday, Jan. 16, country music superstar Cole Swindell will perform live for the 3rd annual “Rock The Block” concert in the Auction Arena at WestWorld of Scottsdale. In addition, the opening act will feature multi-platinum singer-songwriter Chase Rice.

Barrett-Jackson also recently announced that the 2026 Scottsdale Auction Select Preview is now live.