4 Wheel Parts Wears Marketing Hat and Racing Helmet
4 Wheel Parts (4WP) is participating as a partner of King of The Hammers but also has field race teams competing in the event.
Festivities at the 2019 Nitto King of the Hammers Powered by OPTIMA Batteries started Feb. 1 and will conclude Feb. 9 in Johnson Valley, California.
“King Of The Hammers is a truly unique opportunity to spectate and participate in one of the world’s most challenging off-road events,” said Joey DiGiovanni, 4WP director of creative marketing & partnerships. “This year is especially exciting as we have built up the best roster of 4WP athletes to ever represent us in competition, as well as being the title sponsor the always-exciting Every Man Challenge race.”
4WP will lead off with their UTV team, featuring Mitch Guthrie, Sr., Mitch Guthrie, Jr., Sara Price and Craig Scanlon. Guthrie, Jr., won the UTV race last year on a Polaris RZR, defeating teammate and father Guthrie Sr., a UTV legend and six-time King of the Hammers UTV champion.
Jason Scherer, Raul Gomez, Tom Wayes and Brent Goegebuer will represent 4WP in the signature King of the Hammers Ultra4 race. Scherer is among the most decorated drivers in KOH history, winning in 2009 and 2018 and reaching the podium on three other occasions.
In 2012, the 4WP Every Man Challenge (EMC) was established in an effort to bring core fans back into the race. King of the Hammers was created by grassroots enthusiasts but the event’s rapid ascent in popularity brought with it formidable professional teams backed by cutting edge technology and hefty bankrolls, leaving many of its original supporters in the dust, according to 4WP. The race is a testament to DIYers and diehard fans, who come in droves from around the country with their garage-built rigs and volunteer chase crews to populate Hammertown and seek glory on the podium.
4 Wheel Parts will once again have a significant retail presence in the Hammertown marketplace as they roll in with their Showroom on Wheels and $100,000 worth of off-road inventory.
