4 Wheel Parts Names Kathryn Reinhardt Director of Retail Marketing

4 Wheel Parts has promoted Kathryn Reinhardt to the position of director of retail marketing, the company announced.

Reinhardt brings over 15 years of experience in the automotive aftermarket industry, the retailer said, and her expertise in new product launches, vendor relationship building and category marketing has catapulted her into this new role where she will lead the go-to-marketing strategy, planning and execution of the 4 Wheel Parts retail and house brands marketing.

“Kathryn’s made a significant, positive impact in her short time at 4WP, strengthening our partner brands’ marketing efforts as well as 4WP’s overall marketing presence,” said Jason DiFuccia, VP of category management and marketing. “Her extensive marketing expertise and industry connections make her an ideal leader to expand 4WP’s marketplace leadership.”

Reinhardt represents 4 Wheel Parts and its manufacturing brands on the SEMA Board of Directors. She is also the immediate past chairwoman of TORA and the current chairwoman of SEMA Cares.