4 Wheel Parts Launches Partnership with Rough Country
4 Wheel Parts (4WP) has entered a new partnership with Rough Country Suspension Systems. Consumers can now purchase Rough Country Jeep and truck suspension lift kits online and through select 4 Wheel Parts stores.
All Rough Country products are designed, engineered and built in Dyersburg, Tennessee and carry generous manufacturer warranties.
“We are incredibly proud and excited to add Rough Country to 4WP’s roster of high quality, off-road brands,” said Tim Watts, category director of suspension and performance for 4WP. “Rough Country offers excellent bang for the buck and fills a niche that will go over well with our customers.
“For years we have fielded consumer requests for Rough Country products,” Watts added, “and now the industry’s largest manufacturer of suspension lift kits and the industry’s largest retailer/installer of suspension lift kits are partnering-up to create an unbeatable combination of value and service.”
“We are very excited about its new relationship with 4WP,” said Ken Dunn, CEO of Rough Country. “Between Rough Country’s industry-leading lineup of suspension and vehicle personalization products, and 4WP’s expansive retail reach and professional installation capabilities, we believe this partnership is a great opportunity for both companies to provide customers with an exceptional vehicle modification experience.”