4 Wheel Parts, the retail arm of Transamerican Auto Parts (TAP), is launching its new advertising campaign Do Your Rig Right. The new campaign highlights the all-in-one service offered by 4 Wheel Parts.
“The Do Your Rig Right campaign is designed to introduce the 4WP brand nationally, explain our services and inform consumers that we are a full service company that can help you upfit your vehicle in any way you desire,” said Joey DiGiovanni, director of creative marketing for 4 Wheel Parts. “It’s hard to express in words the excitement surrounding 4WP as we look to close 2018 in such a big way and set the tone heading into 2019.”
Developed by TAP’s Marketing Team in association with Media Loft, the 15- and 30-second advertising spots feature the Las Vegas 4 Wheel Parts store and staff, and will air on national TV, regional sports networks and collegiate sports channels through Dec. 17. Some of the shows 4 Wheel Parts will be sponsoring or advertising with include: Discovery Channel’s Street Outlaws and Gold Rush; Velocity Channel’s Texas Metal, Bitchin’ Rides and Wheeler Dealers; and local stations ESPN, NBC Sports, History Channel and AMC.
Regional Sports Networks also will be playing 4 Wheel Parts commercials during basketball and football games on Fox Sports, Pac 12 Network, CBS Sports and The Longhorn Network.
The TV commercials are part of the largest advertising campaign in 4 Wheel Parts company history. It is an integrated initiative that includes targeted radio spots, emails, digital advertising, social media and a unique retail landing page.
There are currently 91 brick-and-mortar 4 Wheel Parts stores in North America, with two more stores opening in January and additional locations following in 2019. More than 500 aftermarket auto brands are offered through both the physical stores and newly revamped 4wp.com website.