Jeep Revives Wrangler Laredo Trim for 2027 Model Year

The Jeep brand continues its Twelve 4 Twelve series with the return of the Jeep Wrangler Laredo. As the ninth release in the yearlong series celebrating Jeep’s 85th anniversary, the 2027 Wrangler Laredo draws inspiration from the iconic trim that helped shape the brand throughout the 1980s, blending heritage-inspired style with the proven, trail-rated capability of Wrangler Willys, company officials stated in a press release.

“The Laredo name represents a pivotal moment in the Jeep brand’s evolution, and bringing it back was an opportunity to build on that legacy,” said Bob Broderdorf, Jeep brand CEO. “With Wrangler Laredo, we set out to create something that stands apart, while staying true to what the Jeep brand does best, delivering proven, trail-rated capability our customers can count on. It blends that capability with distinctive design, premium materials and unmistakable character, creating a Wrangler that feels true to its roots while offering something entirely new.”

The Wrangler Laredo was unveiled as a concept at this year’s Easter Jeep Safari. The production model stays faithful to the concept, demonstrating how the Jeep brand can bring crowd-favorite designs from the trail to the showroom while preserving the elements that make it special, noted the release.

The Legacy of Laredo

Rooted in the final chapter of the CJ era, the Laredo name emerged in the early 1980s as a new interpretation of the Jeep brand experience. When Wrangler replaced the CJ in 1987, Laredo carried forward as a defining trim, marking the Jeep brand’s evolution from a utilitarian to lifestyle vehicle. Inspired by the American Southwest and the border city of Laredo, the name evokes rugged terrain, endless horizons and an independent spirit, the company said.

2027 Jeep Wrangler Laredo on the Outside

The Jeep Wrangler Laredo features rich earth tones, purposeful graphics and distinctive accents, drawing inspiration from classic rodeo-era style. Key exterior elements include:

• Standard Xtreme 35 Package with 35-inch BFGoodrich KO2 tires paired with bronze beadlock-capable wheels for enhanced off-road traction, ground clearance and durability
• Reintroduction of the iconic tan soft-top; Sky One-touch power top available (four-door only); Black hardtop available (two-door and four-door)
• Unique Gobi accent grille
• Laredo hood decals (center and side), featuring graphics inspired by archival designs
• Distinctive bodyside decals that reinterpret classic striping with sharper, contemporary proportions
• Rear lasso-style “4WD” decal
• Bronze tow hooks and bronze-accented Jeep and Trail Rated badging
• Available trailer hitch that provides up to 3,500 pounds of towing

2027 Jeep Wrangler Laredo on the Inside

Inside, Wrangler Laredo uses premium materials with rich contrast. Key interior elements include:

• Laredo interior echoes the exterior’s emphasis on earth-tone colors, texture and craftsmanship, anchored by a predominantly Bison Brown environment
• Bison Brown Nappa leather seats with front heat and power adjust
• Mayan Gold accent stitching adds a refined layer of contrast throughout the cabin
• Instrument panel surround, grab handle, door armrests and the center console are wrapped in Global Black, creating contrast with the Bison Brown interior
• Exclusive Laredo badging adds a place-based signature, including a rear swing gate plaque featuring the coordinates of Laredo, Texas, and a custom center console badge that ties the vehicle directly to its namesake
• Subtle cowboy hat motif appears in the HVAC pad prints, adding a playful nod to the region’s western heritage

Orders for the 2027 Jeep Wrangler Laredo open later this month with a starting MSRP of $1,995 over a Wrangler Willys with the Xtreme 35 Tire Package.