2026 Jeep Gladiator Whitecap Debuts as Second Mission in ‘Convoy’ Campaign
Inspired by the earliest Jeep vehicles, the two-toned execution of the Whitecap is the second special edition in the Jeep Gladiator "Convoy" campaign...
Jeep brand continues its “Convoy” campaign with the debut of the 2026 Jeep Gladiator Whitecap, a special edition that celebrates Jeep’s roots through a bold design, company officials stated in a press release. Following the stealth-forward Gladiator Shadow Ops, Whitecap adds a modern interpretation to heritage-inspired colorways with a two-tone look.
“As the second mission in our ‘Convoy’ campaign, the Jeep Gladiator Whitecap acknowledges where we’ve been,” said Bob Broderdorf, Jeep CEO. “It offers a clear nod to Jeep heritage, rooted in 1941, and built for today’s adventurers who value authenticity, individuality and real capability. We continue to listen to our customers, and their feedback is guiding us toward offering more colors, more customization and more flexibility across the lineup.”
Signature exterior elements include:
- Bright White painted roof
- Bright White painted iconic seven-slot grille
- Bright White 1941 side-stripe decal
- Bright White hood decal on Rubicon, Rubicon X, Mojave and Mojave X
Core Jeep Gladiator capability remains with a 7,700-lb towing capacity, a maximum payload of 1,720 pounds, a 5-foot steel bed with integrated tie-downs and an easy-lift tailgate. In addition, available lockable and removable rear-seat storage bins add interior flexibility, and it remains the only open-air pickup in the industry with a removable roof and doors.
Available on the Gladiator Sahara, Rubicon, Rubicon X, Mojave & Mojave X
Built from Gladiator Sahara, Rubicon, Rubicon X, Mojave and Mojave X, Whitecap offers customers the flexibility to choose the capability that best fits their lifestyle, whether that’s daily driving, extreme off-road adventures or high-speed desert performance, noted the release.
The Jeep Gladiator Whitecap package will be available at dealerships nationwide later this spring with a starting MSRP of $495 on Sahara, Rubicon X and Mojave X, and $495 on Rubicon and Mojave (when equipped with body-color fender flares and body-color Freedom Top).
