The 2025 Women MAKE Awards Honors Two SEMA Members

The Manufacturing Institute—the workforce development and education affiliate of the National Association of Manufacturers—will honor two SEMA members among its recipients of the 2025 Women MAKE Awards. Tiffanie Hartenstein, of Oracle Lighting, and Alex Parker, of Redline Detection, will be honored on April 24 in Washington, D.C., joining a class of some of the most impressive and inspiring women in the manufacturing industry today. Women MAKE Award honorees have accomplished success within their companies and have proven to be leaders in the manufacturing industry.

“We’re delighted to see Tiffanie and Alex receive this prestigious honor,” said SEMA president and CEO Mike Spagnola. “Their leadership, passion and relentless drive to pursue excellence in everything that they do is admirable among the aftermarket community and has driven the industry forward in extraordinary ways.”

Tiffanie Hartenstein, CEO and Co-Founder of Oracle Lighting

Tiffanie Hartenstein is CEO and co-founder of Oracle Lighting, directly managing the organization’s day-to-day operations. Since 1999, Oracle Lighting has developed custom lighting solutions for a wide variety of vehicles and applications. For over 15 years, Hartenstein and her talented team have grown Oracle Lighting in size and revenue. They have helped Oracle Lighting make nine consecutive appearances on the “Inc Magazine” Inc. 500/5000 list, which highlights the nation’s fastest-growing small businesses. In 2021, Oracle Lighting received SEMA’s Manufacturer of the Year Award and was recognized as the No. 1 fastest-growing company in the greater New Orleans metro area. Hartenstein also serves as chair-elect for the SEMA Businesswomen’s Network (SBN).

“I feel powerful when I have the opportunity to mentor others,” said Hartenstein. Sharing my experiences, helping others overcome challenges, and celebrating their successes reminds me of the strength we all have to uplift and inspire each other. It’s when I feel most aligned with my purpose as a leader.”

Alex Parker, President of Redline Detection

Alex Parker is president of Redline Detection, a company that designs and manufactures tools for the automotive aftermarket and automakers in 160 countries. Under Parker’s leadership, Redline Detection has evolved from a mechanical manufacturer to a leader in the field of software-based battery diagnostic technology for e-mobility, developing technology that facilitates the safe adoption of EVs. Redline Detection’s headquarters facility brings together engineering, design and manufacturing units. Parker has been a judge on SEMA Launch Pad on The History Channel and part of the Petersen Automotive Museum’s business incubator, sponsored by Rolex and Porsche, advocating for independent businesses, hands-on internships and STEM education in the automotive industry. Redline Detection was the SEMA 2020 Manufacturer of the Year.

“I am empowered when I see leaders like Mary Barra forging progress with such determination, innovation and vision,” said Parker. I aspire to lead with that kind of vision, fueled by both deep technical knowledge and heart.”