2023 SEMA Show to Feature Expanded Education Program

The 2023 SEMA Show will feature an expanded education program with seminars focusing on leadership and skill development, networking, exploration of emerging trends and industry best practices, the organization said.

“We want to support our attendees by offering a customizable learning journey for skill development and competency-based education inclusive of the Show and throughout the rest of the year,” said Pamela Brown-Matthis, SEMA director of education. “Our goal is to engage showgoers by creating high-energy learning situations throughout the Show environment and creating educational opportunities that are delivered in various formats, whether they be ‘fireside chats,’ workshops, Main Stage Experiences, or celebrity showcases.”

New for this year is an EV certification program from Legacy EV that offers hands-on training to automotive techs who want an up-skill understanding of EV anatomy, powertrains and electrical theory, the organization said. Attendees who complete the program will receive an EV101 certificate from Legacy EV.

“We have been very intentional about selecting our sessions and speakers this year,” said Brown-Matthis. “All of our speakers are subject-matter experts and industry leaders who have the knowledge and ability to inspire change, and our sessions offer content that is relevant, meaningful and valuable for all our Show participants.”

Other SEMA Show Education Program highlights:

  • 99 sessions by subject matter experts, beginning Oct. 30
  • Six SEMA Education tracks: Inside the Shop; Aftermarket Updates and Future Trends; Small-Business Strategy; Sales and Marketing; Vehicle Technology and Electric Vehicles; and Legal and Regulatory
  • Women in Automotive Symposium, including a Micro Learning Lab Experience consisting of four professional-development workshops, keynotes, power networking luncheon and a C-Suite Insights panel
  • Dale Carnegie Leadership Essentials program, a six-part series by executive coaches from the Dale Carnegie Program that are designed to enhance leadership skills
  • Education sessions from partners Inter-Industry Conference on Auto Collision Repair (I-CAR), Society of Collision Repair Specialists (SCRS), and the Tire Industry Association (TIA).

Access to most education programs are included as a benefit to registration.

Click here for more information or to register.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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