Understanding social media demographics—the different audiences that each platform has the potential to reach—will help you fine-tune your marketing strategy and reach the right people with the right message. The most effective social media marketers go where their audience is. And while that may seem obvious, the fact is many marketers spread themselves too thin across too many platforms.
Because think about it: how many men prowl the boards of Pinterest for power drill DIYs? What are the chances Snapchatters are thinking about retirement? Could LinkedIn members be lured by video game ads? Okay, maybe some.