The Keys to Accelerating Your Automotive E-commerce Business

This webinar will provide insight into the “3 Ps” of a high-performing automotive parts website...


This webinar will provide insight into the “3 Ps” of a high-performing automotive parts website: platform, performance & product data. This session is designed to equip the audience with the necessary tools to create a seamless and effective online presence in the automotive category.

Lance Owide
General Manager, B2B
Lance leads the B2B initiative (Manufacturers, Distributors and Wholesalers) at BigCommerce. Prior to joining BigCommerce, Lance spent four years at UBS Investment Bank and four years at Apollo private equity.

Mark Vandegrift
Head of Product
Mark serves as Head of Product for PDM, bringing more than 20 years of experience in software and commerce. Mark previously held leadership positions at ChannelAdvisor, OfferUp and Spreetail. Mark holds a bachelor’s degree in economics from the University of North Carolina at Chapel Hill.

Dave Christy
Director of Delivery
A Global Digital Commerce solutions leader who has helped leading B2B and B2C brands produce better results across digital channels, Dave works to enable B2B and B2C brands to realize their visions of commerce through defining digital strategy, change transformation, business/technical consulting, user experience, creative strategy/design, engineering and technical expertise. He has developed methodologies for rapid delivery and optimization of global, multi-language B2B and B2C platforms. He has experience in delivering leading digital solutions for brands across the globe.

Johannes Crepon
Founder & Advisor
Velocity Automotive
Johannes is a seasoned entrepreneur in the automotive aftermarket who founded Velocity Automotive, a German e-commerce business that sources and sells parts for American cars throughout Europe. The pervasive issues with the consistency and availability of parts data then inspired the idea for PDM Automotive. Johannes founded PDM Automotive to provide a platform for automotive aftermarket parts suppliers to easily sell their products across all channels, including e-commerce, brick-and-mortar and installers.

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