Special Report: How Auto Influencers Bring Attention to the Aftermarket
Partnerships between companies & personalities make the connection between those who do and those who want to do stronger than ever...
Part I – Automotive Influencers: The Supplier Connection
Part II – Automotive Influencers: A Personality for Promotion
In today’s “pics (or video) or it didn’t happen” world, aftermarket brands are seeing the value of showing and not just telling customers about their products and themselves by partnering with automotive influencers. Serving as independent business ambassadors, the mainly social media-supported personalities talk up the companies and their latest offerings in posts and videos.
The strategic alliances create win-win scenarios, where content creators receive products and sometimes monetary support in exchange for real-world testing and endorsements that build an auto brand’s visibility and credibility with loyal followers.
“High-profile users have completely reshaped the automotive aftermarket by shifting how consumers discover, evaluate and connect with products and brands,” says Brooke Perfect, social media and sponsorship manager for Yukon Gear & Axle. “Their influence has brought a more personal, experience-driven layer to the industry—where followers trust real-world performance over polished ads.”
In a two-article report, THE SHOP takes a look at the impact influencers are having on the aftermarket, bringing awareness while capturing the fun and adventure shared by so many vehicle enthusiasts.
