Redesigned Prius Premieres for 2023

Toyota has redesigned the Prius for 2023, the automaker announced.

Available in LE, XLE and Limited grades, the 2023 Prius is built on the second-generation TNGA-C platform, offering a low center of gravity with reduced weight and increased rigidity compared to the previous generation, Toyota said.

The new Prius lowers the roofline 2-inches from the prior generation, for a more athletic look, designers said, in addition to the rear of the vehicle, which is nearly 1-inch wider.

The larger wheels available on XLE and Limited also catch the eye – resulting in a sporty look that also offers drivers added performance and handling. Additionally, the hip point is about one inch lower than the previous generation Prius, while the battery placement is optimized for a low center of gravity and enhanced luggage capacity.

Under the hood is the 5th generation hybrid powertrain coupled with a larger 2.0-liter engine and a newly developed lithium-ion battery, located underneath the rear seat. On AWD models, an Electronic On-Demand AWD system has been adopted which uses a motor to drive the rear wheels, enabling stable driving performance when starting off and when driving on slippery road surfaces such as snow, Toyota said. The newly developed lithium-ion battery pack offers a 15% increase in output compared to the previous generation Nickel Metal battery – reducing the size and the weight.

The result is an engaging acceleration experience with 194 horsepower and a 0-60 time of 7.2 seconds for the Front-Wheel Drive (FWD) models. This is a 26% improvement compared to the outgoing FWD model of 9.8 seconds.

For AWD models, Prius offers 196 horsepower and a 0-60 time of 7.0 seconds. A high-output IPM (Interior Permanent Magnet) motor has been adopted for the rear motor on AWD models, allowing for a compact design that enhances the low traction road climbing performance and the stability when turning, Toyota engineers said.

The all-new 2023 Toyota Prius offers an array of standard and available features for the LE, XLE or the Limited grades and is available in Wind Chill Pearl, Cutting Edge, Guardian Gray, Black, Supersonic Red or Reservoir Blue

Redesigned Prius Premieres for 2023 | THE SHOP

LE grade

  • Standard Features
    • 17-inch alloy wheels with wheel covers
    • 8-inch audio multimedia touchscreen
    • 6 USB-c ports
    • Electronic Parking Brake (EPB)
    • SofTex leather steering wheel
    • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • Optional features
    • Front and Rear Parking Assist with Automatic Braking (PA w/AB)

XLE Grade

  • LE Standard Features+
    • 19-inch alloy wheels
    • 8-inch audio multimedia touchscreen
    • Digital Rear-View Mirror & Home Link
    • Two additional cup holders for rear seat passengers
    • Driver and front passenger heated seats
    • 8-way power driver’s seat
    • SofTex seats
    • Rain sensing wipers
    • Smart Key
    • Qi wireless charger
    • Direct light illumination
    • Front and Rear Parking Assist with Automatic Braking (PA w/AB)
  • Optional Features
    • 12.3-inch audio multimedia touchscreen
    • Fixed glass roof
    • Digital Key

Limited Grade

  • XLE Standard Features+
    • 12.3-inch audio multimedia touchscreen
    • JBL Premium Audio System with 8 speakers
    • Fixed glass roof
    • Heated steering wheel
    • Driver and front passenger heated and ventilated Seats
    • 8-way power driver’s seat with driver memory
    • Digital Key
    • Power back door
  • Optional Features
    • Advanced Park
    • Digital Rearview Mirror
    • Heated rear seats
    • Panoramic View Monitor

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

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