Ram Launches Second Phase of U.S. Armed Forces-Inspired ‘Built to Serve’ Trucks

Jun 11, 2020

Ram Truck has begun production of the second installment of the “Built to Serve Edition” trucks at its Sterling Heights, Michigan, Assembly Plant.

Ram is celebrating America’s five land, sea and air-based armed forces with “Built to Serve Editions” of its Ram 1500 half-ton pickup truck lineup. This second installment offers a nautical-inspired theme with both Ceramic Gray and Patriot Blue exterior colors offered along with a black interior with Light Ambassador Blue accent stitching.

“Ram truck owners, whether civilian or military, are familiar with the ‘Built to Serve’ adage as it’s something we strive to build into every truck and van we produce,” said Mike Koval, head of Ram Brand, FCA – North America. “Ram honors those who serve or have served in the United States with distinction and we continue to welcome volunteers to our Ram Nation volunteer efforts.”
The second installment of the “Built to Serve Edition” trucks begins rolling out this month, coinciding with Flag Day, Sunday, June 14. A new “Built to Serve Edition” model, representing another one of America’s land, air or sea-based military branches, will launch approximately every three months.

Each of the five U.S. military service branches has been or will be honored by Ram with two specially selected exterior paint colors that evoke the spirit, the mission and history of that service. One of each branch’s “Built to Serve Edition” models will be offered in a new low-volume paint option exclusive to this program.

The “Built to Serve Edition” Ram trucks will be offered in the following colors and limited numbers:

  • Gator (1,000 units) and Diamond Black (1,000)
  • Ceramic Gray (1,000) and Patriot Blue (1,000)
  • Anvil (1,000) and Billet Silver (1,000)
  • Tank (1,000) and Flame Red (1,000)
  • Spitfire (500) and Bright White (500)

Ram “Built to Serve Edition” trucks feature other unique interior and exterior features that set them apart, including a United States flag and “Built to Serve” decal on each of the rear quarter panels.

The “Built to Serve Edition” trucks get additional stylish exterior cues, including 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior.

Each of the new Ram front ends gets a unique treatment consisting of an all-black grille and surround, black bumpers and black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps and dual four-inch black exhaust tips.

Inside, the “Built to Serve” Ram trucks represent each of the five military branches, accented with unique, corresponding color stitching: Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green or Orange.

These new Ram models are also ready to display their owner’s military pride with “Built to Serve”- embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Buyers can apply their own patches – regimental, flags, name tapes or slogans – to personalize their “Built to Serve Edition.” Front seat back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.

Ram 1500 “Built to Serve Editions” also feature:

  • “Built to Serve” instrument panel badge
  • Lockable console storage
  • Deeply bolstered cloth and vinyl Sport seats
  • Black Onyx Chrome interior trim
  • All-weather rubber slush mats
  • Underneath the skin, each Ram “Built to Serve Edition” is ready for action, loaded with 4×4 Off-Road Group content, including:
  • All-terrain tires
  • Electronic-locking rear axle
  • Hill-descent control
  • Front suspension skid plate
  • Steering gear skid plate
  • Fuel tank skid plate
  • Transfer case skid plate
  • Tow hooks
  • Heavy-duty off-road-calibrated front and rear shock absorbers

Ram “Built to Serve Edition” packages are available on all body styles and all powertrains.