Ram 1500 Built to Serve Model Honors First Responders

Ram Truck has revealed the second installment of its Built to Serve limited-edition models geared toward first-responder services, the company announced, with a new Ram 1500 Built to Serve Emergency Medical Service (EMS) model.

This latest Built to Serve model honors the frontline heroes who provide emergency medical services and save lives every day, Ram said. Production of the Ram 1500 Built to Serve EMS model will begin at the Sterling Heights (Michigan) Assembly Plant in the fourth quarter of 2022.

“The Ram 1500 Built to Serve EMS edition is our way of honoring and expressing deep gratitude to the frontline heroes who serve or have served our country,” said Mike Koval Jr., Ram brand CEO – Stellantis. “At Ram, we are pleased to recognize the important work emergency medical service workers provide to their communities every day.”

The Ram 1500 Built to Serve EMS edition is offered in two specially selected exterior paint colors that evoke the spirit, mission and history of that service, designers said. This EMS-inspired Ram 1500 Built to Serve edition is offered in Hydro Blue and Bright White exterior colors, with a black interior with blue accent stitching.

Ram 1500 Built to Serve trucks feature other unique interior and exterior features, including a United States flag and a “Built to Serve” decal on each of the rear quarter panels.

Ram’s Built to Serve trucks get additional exterior cues, including an all-black grille and surround, black bumpers, black-bezel lighting and 20-inch aluminum wheels with a Technical Gray finish, as well as body-color wheel flares, black badges, black wheel-to-wheel side steps and dual four-inch black exhaust tips.

Inside, the Built to Serve trucks offers a blue accent stitching.

These new Ram models also have Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Customers can apply their own patches – flags, name tapes or slogans – to personalize their Built to Serve truck. Front seat-back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.

Ram 1500 Built to Serve editions also feature:

  • “Built to Serve” instrument panel badge
  • Performance cloth and premium vinyl Sport seats
  • Black Onyx Chrome interior trim
  • All-weather rubber slush mats
  • Lockable console storage (optional)

Ram 1500 Built to Serve models are loaded with 4×4 Off-Road Group content, including:

  • All-terrain tires
  • Electronic-locking rear axle
  • Hill-descent control
  • Front suspension skid plate
  • Steering gear skid plate
  • Fuel tank skid plate
  • Transfer case skid plate
  • Tow hooks
  • Heavy-duty off-road-calibrated front and rear shock absorbers

Packages for Ram Built to Serve editions are available on Big Horn/Lone Star Crew Cab models and in 3.6-liter Pentastar V-6 and 5.7-liter eTorque and non-eTorque V-8 powertrains.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

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