Features
The latest feature articles about the automotive aftermarket from THE SHOP.
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Improving Your Shop’s Social Media Presence
Tips to help your shop build a strong social media presence and reach potential customers…
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JeepHeritage Introduces 1981 J-10 Honcho Sportside
The pickup is powered by an AMC 401 engine and features a 6-inch front lift, 37-inch tires, a period-correct interior…
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Money In the Bank
This article originally appeared in the September 2023 issue of THE SHOP magazine. By Mark E. Battersby The recent wave…
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Ford Introduces F-150 Lightning Platinum Black Trim
The appearance package combines Ford’s Platinum trim level with a factory-installed matte black wrap…
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Jeep Introduces AEV Upfit Packages for Wrangler Rubicon, Willys
All three available packages include a lift, BFGoodrich Tires and AEV wheels, while the top tier Level II Rubicon upfit…
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Onboard: Rimac Nevera Sets Nürburgring Record
Watch the all-electric sports car set a new lap record for electric production vehicles…
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The 7 Core Values that Turbocharge eCommerce Growth
Growing an eCommerce business seems complicated. There are hurdles to jump, no doubt. However, if you boil it down to…
Sponsored By: Big Commerce
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1956 Ferrari Superamerica Wins Best of Show at The Quail
The ‘Superfast 1’ is the only 410 Superamerica powered by a 4.9-liter Lampredi V12 engine and is the lone 410…
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Mercedes-Benz 540K Wins Best of Show at Pebble Beach Concours d’Elegance
The prewar roadster was once owned by the King of Afghanistan and is one of just three surviving models…
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Featured Product: Eibach PRO-LIFT-KIT for 2021-2023 Toyota RAV4 Prime
The kit has been designed to lift the RAV4 Prime up to 1.5-inches all while retaining the rest of the…
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Roads to Riches
This article originally appeared in the September 2023 issue of THE SHOP magazine. Are your performance customers looking to do…
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Key Performance Indicators Report — August 2023
Sponsored by RANDYS Worldwide – A comprehensive source for industry insights, exclusive interviews, new and used vehicle data, economic analysis,…
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KPI — August 2023: The Brief
While consumer confidence and sentiment are on the rise, inflation and labor shortages continue to impact small businesses...
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KPI — August 2023: State of Business
Consumer demand remains strong and inventory levels are rising, giving the industry a positive outlook for 2024…
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KPI — August 2023: Recent Vehicle Recalls
A roundup of recent manufacturer safety recalls…