Category: Features

The latest feature articles about the automotive aftermarket from THE SHOP.

Pickup Outfitters: For Work or Play

Next up for Pickup Outfitters is a move to a new, 7,500-square-foot location in a strip center on a major road in Waco, Texas. (Image rendering courtesy Sterling & Kap Architects, Waco, Texas)

This article originally appeared in the October 2023 issue of THE SHOP magazine. By Maura Keller Pickup Outfitters of Waco, Texas, has a lot to celebrate. In addition to establishing a solid customer base for almost three decades, the long-standing company has started renovations to a new location that will greatly expand its capacity and… Continue reading Pickup Outfitters: For Work or Play

Latest ECD Build Blends Southern Charm With European Design

ECD Auto Design (ECD), has unveiled Project Tiger, its new, Corvette LT1-powered, all-white Defender aimed at blending Southern charm and old-money aesthetics, the company announced. “Project White Tiger blends British history with American history in an entirely fresh way. It’s exactly what we love at ECD – genuine European design with unique New World ideas,”… Continue reading Latest ECD Build Blends Southern Charm With European Design

Be a Trade Show Star

Finding success at trade shows involves prioritizing what’s best for you and for your business.

This article originally appeared in the October 2023 issue of THE SHOP magazine. By Karl M. Stearns They stand there like they are just about to step into the Land of Oz. Trade show attendees at the entrance to the vendor exhibits. Thousands of people are pouring in. Lights, noise, eye-candy everywhere. And then—what? They… Continue reading Be a Trade Show Star