Mazda Debuts New CX-90

Mazda North American Operations recently introduced the first-ever 2024 Mazda CX-90. Built on Mazda’s all-new large platform, the three-row crossover was designed to be the company’s new flagship vehicle. Mazda CX-90 is available with all-new electrified powertrains, including an inline 6 turbo and a plug-in hybrid, that offer drivers enhanced performance and efficiency.

“At Mazda, our focus is to deliver an ownership experience that enriches the lives of our customers. With each new vehicle launch, we challenge ourselves to progress through our human-centric approach of design and engineering,” said Jeff Guyton, President and CEO of Mazda North American Operations. “CX-90 offers powerful and responsive performance, alluring design, and intuitive technology. We’re very proud of our team’s work on CX-90, which we know is a breakthrough vehicle in its segment.”

With seating for up to eight passengers, CX-90 is built on an all-new large platform that features a front-engine, rear-wheel-bias longitudinal layout to elevate Mazda’s driving performance, and is equipped with Kinematic Posture Control, which first debuted on the MX-5 Miata, a software feature that suppresses body lift on tight corners to enhance the grip and allows all occupants to maintain a natural posture.

With standard i-Activ all-wheel drive, CX-90 is available with an all-new e-Skyactiv G 3.3-liter Inline 6 Turbo engine, which has the highest horsepower and torque from a mass production gasoline engine developed by Mazda, with 340 horsepower and 369 lb-ft of torque when using the recommended premium fuel. This engine also is equipped with M-Hybrid Boost (a mild-hybrid system). The electric motor is placed between the engine and transmission, creating a smooth acceleration from a standstill, and allowing the motor to directly power CX-90 at low speed, Mazda engineers said.

The new e-Skyactiv PHEV powertrain, tuned specifically for the North American market, offers 323 horsepower and 369 lb-ft of torque, when using the recommended premium fuel. The PHEV is designed to operate purely on the electric motor in a variety of driving scenarios. Additionally, Mazda’s 2.5-liter four-cylinder engine, with a tuned intake to improve torque, has been adapted to work alongside the electric motor and 17.8 kWh high-capacity battery. All CX-90 powertrains are paired with an all-new eight-speed automatic transmission, specifically designed for the electrified longitudinal powertrains and large platform vehicles.

The CX-90’s large platform allows for a wider body and fenders and longer wheelbase, Mazda said. Available chrome garnishes on the lower bumpers emphasizes its width and styling, along with new, available 21-inch diamond-cut wheels featuring a black metallic finish.

Also being introduced with CX-90 is Mazda’s latest Takuminuri color, Artisan Red, developed specifically for the CX-90.

Inspired by traditional Japanese aesthetics, the interior design aims for a luxurious and comfortable feel, designers said. From the front seats to the available captain’s chairs, and into the third row, there are multiple materials, such as Nappa leather, wood, and tone-on-tone fabrics that all come together harmoniously.

Complementing the interior, the CX-90 includes many new, technologies and amenities, including available third-row USB-C charging ports, air conditioning vents, and upgraded interior lighting, among many more features.

As with all Mazda vehicles, CX-90 is equipped with many standard i-Activsense safety features.

CX-90 also features larger displays, accompanied by physical buttons. New Mazda technologies, such as an available See-Through View monitor, are meant to assist in a variety of parking situations through the 12.3-inch center display, Mazda said.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

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