Chevrolet Adds Special Edition Colorado Models
November marks the four-year anniversary of the return of the Colorado midsize truck. Introduced as a 2015 model, the Colorado recorded its first full month of sales in October 2014. Since then, U.S. customers have bought more than 428,792 Colorado models.
To celebrate, Chevrolet is expanding the Colorado range with two new special editions, the off-road Z71 Trail Runner and street-focused RST, that offer options for the trails and the street.
“The success of Colorado helped reignite the midsize truck segment, which increased 27 percent from 2015 to 2017,” said Sandor Piszar, director of Marketing for Chevrolet Trucks.
Both new special editions feature the flow-through CHEVROLET lettered grille first introduced on the Colorado ZR2 Bison. The grille is also available as an accessory.
The Colorado RST builds on the successful street-focused RST models offered on Tahoe, Suburban and the all-new Silverado. For Colorado, the RST is based on the LT trim and adds monochromatic exterior offset with black beltline and body side moldings. It also adds a black tailgate bowtie, Colorado and RST badges. The RST is also the first Colorado to offer 20-inch wheels, finished in low-gloss black.
The Z71 Trail Runner begins with the Colorado Z71 off-road package and adds the Colorado ZR2’s underbody protection. Changes include stamped aluminum front and mid skid plates, functional rocker protection and Goodyear Duratrac tires.
