A little background knowledge allows you to use additives efficiently in your workshop and to sell them successfully to your customers…
Author: THE SHOP Staff
Key Performance Indicators Report — December 2022
Sponsored by Holley – A comprehensive source for industry insights, exclusive interviews, new and used vehicle data, economic analysis, consumer reporting, relevant global affairs and more…
Driving Into the EV Future
This article originally appeared in the January 2023 issue of THE SHOP magazine. By Jason R. Sakurai It’s all the same, only the names have changed—from “automotive” to “mobility.” With it has come differing attitudes and ideologies. Electric vehicles (EVs) aren’t going away, and we have politicians, environmentalists, advocates and futurists to thank for it.… Continue reading Driving Into the EV Future
Featured Product: LIQUI MOLY Hybrid Additive
The Hybrid Additive addresses problems created by hybrid power systems and is great for upselling to hybrid vehicle owners…
Social Driven: From Virtual to Reality
In today’s car culture, what constitutes an event is changing – and many industry players are embracing it as an opportunity to directly connect with their consumers.
Featured Product: Body Armor 4×4 2017-21 Ford Super Duty Ambush Front Bumper
With a sleek, modern design, ample clearance, and contours that follow body lines, the one-piece, wrap-around design protects the grille and headlights while allowing for maximum airflow…
Featured Product: LIQUI MOLY Lubricants
Oliver Kuhn, deputy head of the oil laboratory at LIQUI MOLY, provides insight on the various oil grades and specifications…
Don’t Let the Cold Slow You Down: 3 Methods to Keep Diesel from Gelling
Help your customers prepare for winter by understanding how cold weather will affect the performance of a diesel engine…
Internet Eddie: Monday Migraine or Valued Customer?
How often does a customer come into your shop and already know more about a specific product than you or your team? Traditionally, customers would walk into your shop, tell you what they’re looking for, and rely on your suggestions. With today’s endless online blogs, forums, YouTube videos and social media spots, however, it’s easy… Continue reading Internet Eddie: Monday Migraine or Valued Customer?
Featured Product: Hot Shot’s Secret EDT+ Winter Defense
This 7-in-1 diesel treatment prevents diesel fuel from gelling and icing down to -40°F, and contains a powerful cetane booster, LX4 lubricity improver, injector cleaner and de-icer…
Key Performance Indicators Report — November 2022
Sponsored by Holley – A comprehensive source for industry insights, exclusive interviews, new and used vehicle data, economic analysis, consumer reporting, relevant global affairs and more…
Featured Product: LIQUI MOLY Chemical Tools at the SEMA Show
Among the brands new products are smart chemical tools like the Pro-Line Injector, Glow Plug Dismantling Aid and more…
Car Culture in the Age of Social Media
It’s 2010. After a long day at work, you sit down at your PC and log into your favorite automotive forum. You smile at the progress a user is making on his shocks installation, and nod along with the helpful rundown provided by a tech-savvy moderator. A few comments later, you pop over to see… Continue reading Car Culture in the Age of Social Media
Featured Product: Body Armor 4×4 2017-2021 Ford Super Duty Ambush Front Bumper
With a sleek, modern design, ample clearance, and contours that follow body lines, the one-piece, wrap-around design protects the grille and headlights while allowing for maximum airflow…
Featured Product: LIQUI MOLY Racing Motor Oil
Will Turner, founder of Turner Motorsports, explains why he trusts LIQUI MOLY on the racetrack, and as a retail and service professional…