The redesign features substantial changes to the car’s upper body design and a complete interior makeover…
Author: THE SHOP Staff
Jeep Reveals Wrangler Rubicon 392
A factory option for the first time in nearly 40 years, the Rubicon 392 is powered by a 6.4-liter V-8 engine, delivering 470 horsepower and 470 lb.-ft. of torque…
Jenna Jefferies Joins PerTronix Performance Brands
PerTronix Performance Brands has announced that industry veteran Jenna Jefferies has joined the company as national account manager. Jefferies previously spent 18 years at K&N as national account manager and two years at Pilot Automotive as vice president of sales. In her new role, Jefferies will be responsible for growing national account revenue and for… Continue reading Jenna Jefferies Joins PerTronix Performance Brands
TI Automotive Launches New Digital Search Tool
TI Automotive, a manufacturer of fuel pumps and modules for performance enthusiasts, has launched a new “Pick Your Horsepower” digital search tool on the company’s aftermarket website. Replacing the traditional method of manually searching for the right high-performance fuel pump, the interactive “Pick Your Horsepower” tool provides a dynamic digital catalog to search for universal… Continue reading TI Automotive Launches New Digital Search Tool
Beta Tools Establishes North American Presence
Beta Tools USA announced its North American presence as a wholly-owned subsidiary of Beta Utensili S.P.A., an Italian manufacturer of professional tools that expanded its global presence. The company offers Italian-designed and manufactured tools for mechanics, industrial maintenance and car repair professionals, as well as tool enthusiasts. Established in July 2020 to support U.S. and… Continue reading Beta Tools Establishes North American Presence
Champion Oil Expands Truck and Tractor Pulling Contingency Program
Champion Oil, a manufacturer of performance lubricants, recently announced the expansion of its Racing Contingency Program for 2021. The all-encompassing marketing program is designed to link Champion performance products directly with truck and tractor pullers in all racing classes of competition and in most sanctioned events in North America. The 2021 Champion Truck and Tractor… Continue reading Champion Oil Expands Truck and Tractor Pulling Contingency Program
MotorTrend TV Renews Two Guys Garage, Truck U
Five automotive series from Brenton Productions have been renewed for both MotorTrend TV and the MotorTrend App, the company announced. The returning series include Two Guys Garage, Truck U, All Girls Garage and Car Fix. “We’re so proud to continue our longstanding relationship with the largest automotive media company in the world,” says Chris Crean,… Continue reading MotorTrend TV Renews Two Guys Garage, Truck U
Champion Oil Expands 2021 Racing Contingency Program
Champion Oil, a manufacturer of performance lubricants, recently announced the expansion of its Racing Contingency Program for 2021. The marketing program is designed to link Champion performance products directly with racers in all classes and in most sanctioned events in North America. The 2021 Champion Racing Oil Contingency Program includes motorsport racing events such as:… Continue reading Champion Oil Expands 2021 Racing Contingency Program
Turn 14 Distribution Adds ATI Performance Products to Line Card
Performance parts distributor Turn 14 Distribution has increased its product assortment with the addition of ATI Performance Products‘ catalog of high-performance engine dampers to its line card, the company announced. “Partnering with ATI Performance Products allows Turn 14 Distribution to further our product offerings with American-made engine damper solutions. As a second-generation family-owned company with… Continue reading Turn 14 Distribution Adds ATI Performance Products to Line Card
Hifonics Chief Engineer Passes Away
Hifonics Chief Engineer Lukas Louw has passed away, Maxxsonics USA announced. Read the full announcement from Maxxsonics USA President Alden Stiefel below: At Maxxsonics USA, we are deeply saddened to announce the sudden loss of a colleague and dear friend of the company, Lukas Louw. Lukas was a design consultant and one of the original… Continue reading Hifonics Chief Engineer Passes Away
Drive Toward a Cure Hosting ‘Untold Stories of Automotive Legends’ Virtual Panel
Drive Toward a Cure, a non-profit that organizes rally driving programs to benefit Parkinson’s Disease research and awareness, is hosting a virtual panel this weekend featuring several notable figures from the automotive and racing world. Scheduled for Sat., Nov. 21 at 11 a.m. PT, the panel will include Lyn St. James, an Indianapolis 500 veteran… Continue reading Drive Toward a Cure Hosting ‘Untold Stories of Automotive Legends’ Virtual Panel
Mitsubishi Redesigns Eclipse Cross
Mitsubishi Motors Corporation (MMC) has revealed the restyled 2022 Eclipse Cross. The new Eclipse Cross will first launch in the U.S. in the first quarter of 2021. While there will be a plug-in hybrid variant of the vehicle available in select markets, there are no plans at this time to add the PHEV model for… Continue reading Mitsubishi Redesigns Eclipse Cross
How to Capture Your Share of the eCommerce Market as a Local Shop
Local auto shops are closer to dominating the automotive eCommerce market than they think…
Meyer Distributing Hosting Virtual RV eMega Show
Meyer Distributing will be hosting its 2021 Meyer RV eMega Show virtually on Jan. 11-25, 2021, the parts distributor announced. “The health and safety of our customers, vendor partners and employees are of the utmost importance and due to the current pandemic, we felt the best decision for 2021 would be to return to a… Continue reading Meyer Distributing Hosting Virtual RV eMega Show
Dana Inc. Supplying Spicer Axles for New Land Rover Defender
Dana Incorporated announced that the new 2021 Land Rover Defender features Dana’s latest Spicer AdvanTEK axles. Known for its rugged design and off-road performance, the Defender has a rich history with roots reaching back to the original Land Rover series of vehicles launched in the late 1940s. Dana’s association began when Land Rover specified Spicer… Continue reading Dana Inc. Supplying Spicer Axles for New Land Rover Defender