Author: John Carollo

Increasing Sales to Road Racers

Shop participation in local events is a key to connecting with road racers. (Photo courtesy Yokohama Tire)

Performance enthusiasts are using autocross & other outlets to push vehicles to the limit…

Pro-Touring: More to Give

Many industry folks call the Pro-Touring market the gift that keeps on giving. (Photo courtesy Art Morrison Enterprises)

This article originally appeared in the November 2023 issue of THE SHOP magazine. Many industry folks call the Pro-Touring market the gift that keeps on giving. That’s because this popular niche includes so many aspects and genres, not to mention fans from all walks of life. Pro-Touring covers cars and trucks from all eras—everything from… Continue reading Pro-Touring: More to Give

Performance Drivetrains: When Things Just Mesh

Meticulous drivetrain work will earn shops a reputation for quality. (Photo courtesy RANDYS Worldwide)

This article originally appeared in the October 2023 issue of THE SHOP magazine. Behind every performance engine is a quality drivetrain system that effectively delivers all that power to the ground. While consumers often don’t think of them until something goes wrong, drivetrain components are nevertheless vital factors to the overall enjoyment of any vehicle… Continue reading Performance Drivetrains: When Things Just Mesh

Roads to Riches

The Maserati GT2 was designed and built as a racing car dedicated to private teams and gentleman drivers.

This article originally appeared in the September 2023 issue of THE SHOP magazine. Are your performance customers looking to do more than just sit in a parking lot or slowly cruise the main drag? Tell them to hit the road. The road racing market is robust, viable and has a big secret just waiting to… Continue reading Roads to Riches

World Party: Sport Compacts

Sport compact customers are looking to strongly modify their vehicles. (Photo courtesy Yokohama Tire)

This article originally appeared in the August 2023 issue of THE SHOP magazine. Monty Python gave us the phrase, “And now for something completely different.” Sport compacts started off being just that, while today—well over 20 years since their raucous entry into the automotive world—they are still around and thriving. Small but packing a big… Continue reading World Party: Sport Compacts

Shock Value

Performance shock designs are keeping pace with the latest OEM models and features. (Photo courtesy FOX)

Literally and figuratively, these days we could all use a smoother ride, right? When it comes to aftermarket suspension upgrades, performance shocks help soften some bumps in the road. Whether at the track or on the trail, the proper shock setup provides the stability, control and safety customers seek. Add in specialized tasks such as… Continue reading Shock Value