This article originally appeared in the November 2023 issue of THE SHOP Magazine. Photos courtesy Prefix Corp. Sorry, but looks matter. Yes, it may be a bit politically incorrect these days, but I am mostly referencing your business. The reality is people do judge. When was the last time you made an assumption about someone… Continue reading Your Shop’s First Impression
Author: Jhan R. Dolphin
Jhan R. Dolphin is president of J Robert Marketing, a full-service agency specializing in unique and innovative marketing programs for the automotive, outdoor/adventure, and sports & fitness industries. He regularly speaks to industry groups about business related topics. He can be reached at dolphin@jrobertmarketing.com
Is Your Business Network Stale?
This article originally appeared in the September 2023 issue of THE SHOP magazine. Networking is a crucial part of business growth and success. We all have them—those few, yet important, business contacts that we connect with every so often by phone, email or in-person at industry shows or events. They are other businesspeople who we… Continue reading Is Your Business Network Stale?
From the Mag: Training Day
Ongoing employee education should be part of your company culture…
Don’t Forget Your Pants!
Five tips to help you nail your next video call…
Customers Only Care About Themselves
Everyone wants great products at a great price; it’s how they want to feel that matters…
The 2020 SEMA Show is Canceled. Now What?
A message for all the builders working on project vehicles…
Can We Please Get Back to Business?
A few suggestions for cranking up the sales…
A Midweek Michigan Cruise
On what finally felt like a spring day in Eastern Michigan, the sound of performance engines (and a few squealing tires) could be heard up and down Hamlin Road in Rochester Hills on Wednesday. During the COVID-19 crisis, while stay-at-home has driven some people stir crazy, a group of auto enthusiasts decided it was simply… Continue reading A Midweek Michigan Cruise