Yes or No: The Towing Aftermarket

Keeping towing customers safe, educated and on the road are top priorities. (Photo courtesy GEN-Y Hitch)

Understanding what it takes to help customers hitch up & go…

Crossover Appeal: Small Vehicles With Big Aftermarket Dreams

Displayed at the 2023 SEMA Show, Nissan’s “Project Rugged Rogue” reimagined the crossover SUV for family adventures with wheel, tire and suspension upgrades, body styling and a variety of racks and guards. (Photo courtesy Nissan)

The versatility of today’s CUVs make them ideal platforms for accessorization…

Lights & Light Bars: Nowhere to Hide

Quality aftermarket lighting solutions allow customers to drive safer, harder and longer. (Photo courtesy Baja Designs)

Add-on aftermarket lighting offers shop a clear path to profits…

Cargo Management Products: An Organized Approach

Shops will want to get comfortable with assembling and mounting the systems. (Photo courtesy Westin Automotive)

Versatile & efficient, cargo management solutions help make life easier…

Going Above & Beyond With Rooftop Tents

Technological advancements have led to the development of more durable, lightweight and easy-to-install tents. (Photo courtesy Overland Vehicle Systems)

Offering space savings, functionality & comfort, the systems deliver a safe, innovative way to enjoy the great outdoors…

Performance Shocks: Handle With Care

Drivers want something that does the job well and offers good value. (Photo courtesy Eibach Inc.)

Performance shocks open up the world of quality suspension upgrades & more…

Off-Road Bumpers Offer Looks & Versatility

Today’s off-road bumpers are designed to be as versatile as the 4x4ers who use them. (Photo courtesy ARIES)

Drivers & shops can’t seem to get enough of today’s off-road bumper options…

Truck Bed Tonneaus: More Than Simple Covers

Tonneau covers represent a significant investment and often lead to additional accessory sales. (Photo courtesy Dee Zee)

Innovation, versatility & demand are advancing today’s tonneau cover market…

Selling Lift & Leveling Kits

General knowledge of suspension functionality and alignment are the keys to successful installations. (Photo courtesy Superlift Suspension/RealTruck)

Truck owners are high on the latest offerings for off-road, towing & daily street use…

OEMs & the Automotive Aftermarket

The “Revolutionizing the Ride: The Relationship Between OEMs & Aftermarket Accessories in the Automotive Landscape” seminar kicked off the Keystone Automotive BIG Show in February. (Photo courtesy Keystone Automotive BIG Show)

With an uneasy alliance at times, the two sides nonetheless need each other with industry challenges looming…

Heat & Sound Control Products: Delivering Comfort & Joy

Insulating materials make a real difference in driver comfort and even vehicle performance. (Photo courtesy Design Engineering Inc.)

Making vehicles cooler & quieter creates a better overall driving experience…

Up Front With Off-Road Bumpers

A comprehensive approach to sales and installation saves customers time and effort. (Photo courtesy Magnum RT Bumpers)

Give customers the look & versatility they desire…

Photo Gallery: Display Vehicles From the 2024 Keystone BIG Show

A variety of project vehicles great and small were on display at the recent 2024 Keystone BIG Show in Florida.

From sleek race cars to high-riding trucks & Jeeps, automotive innovation took many forms…

Pipe Dreams: Aftermarket Exhausts

Bigger is not always better, just like louder doesn’t always mean more performance. (Photo courtesy MagnaFlow)

With today’s systems, customers can get the sound, look & performance they crave…

Fuel Pumps: Fueling the Passion

Vehicle use, fuel type and power goals all come into play when choosing a fuel pump. (Photo courtesy Aeromotive)

Work with customers to make fuel system selection easy…