The manufacturing facilities of performance fastener maker ARP are located in Santa Paula, California, a quiet community known primarily for its citrus and avocado agriculture. However, one downside of the rural area was a distinct lack of really good dining establishments. So, when it came time to expand its operations some 15 years ago, ARP… Continue reading Performance Brand Quietly Crushes Appetites
Author: Bill Holland
Bill Holland has been involved in virtually every aspect of the performance aftermarket as a racer, speed shop owner, journalist and marketing specialist. He received a Lifetime Achievement Wally from NHRA in 2017, and currently provides advertising and PR services to a number of manufacturers through his company, Holland Communications Inc.