Tread Lightly! Partners with Firestone

Firestone has formed a new partnership with Tread Lightly! to promote responsible and sustainable off-roading through cross-brand marketing and other activities, the organizations announced. “Through Tread Lightly! trail cleanups and conservation efforts, Firestone is excited to improve and protect America’s trails for future generations,” said Merritt Gilbert, director of consumer marketing, Bridgestone Americas. The collaboration… Continue reading Tread Lightly! Partners with Firestone

BendPak Announces Passing of Gary Henthorn

BendPak has announced the passing of Gary Henthorn, son of founders Don and Ginger Henthorn, following a battle with cancer. Henthorn, 52, worked his way up at the family company and helped to establish the Garage Equipment Supply, Dannmar and MaxJax brands. The company provided an obituary for Henthorn, which you can read here.

Building the GMA T.50’s Cosworth V12

In the video above, Gordon Murray offers an inside look at the Gordon Murray Automotive T.50’s powerplant, a V12 Cosworth that takes 140 hours to assemble.

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Digital Throttle to Host Free Webinar on Website Privacy Policies

Digital Throttle, a digital marketing firm specializing in automotive, powersports & motorsports markets, is hosting a webinar covering website privacy policies, the company announced. Scheduled for March 9 at 10 a.m. PST, the webinar will discuss new national and state-specific laws governing what should be in a website privacy policy. Hosted by attorney Jad Sheikali,… Continue reading Digital Throttle to Host Free Webinar on Website Privacy Policies

HP Tuners Partners with Oscar Piastri for 2023 F1 Season

McLaren Formula 1 driver Oscar Piastri has partnered with HP Tuners for the 2023 season and beyond, the company announced. “We are extremely proud to see Oscar achieve his dream of racing in Formula 1. It is a great testament to his focused determination, skill, hard work, and dedication that he has made it to… Continue reading HP Tuners Partners with Oscar Piastri for 2023 F1 Season

Chip Ganassi Racing Renews Women in Motorsports Internship Program

Chip Ganassi Racing and PNC Bank have renewed their partnership for 2023 to continue its Women in Motorsports internship program, the team announced. The initiative was launched last year to help drive awareness and support gender equality and economic inclusion for women in the workforce, the team said. The program is aimed to provide more… Continue reading Chip Ganassi Racing Renews Women in Motorsports Internship Program

Ford Makes Parts, Accessories a Rewards Program Perk

FordPass Rewards members now can redeem points for car parts and accessories, the automaker announced. Customers can visit accessories.ford.com to view the full variety of accessories available, from roof tents and superchargers to trailer hitches, floor mats and pet harnesses. Members can visit the accessories.ford.com site to shop for interior, exterior, electronic, wheel accessories and… Continue reading Ford Makes Parts, Accessories a Rewards Program Perk

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Fox Factory Acquires Custom Wheel House

Fox Factory has signed an agreement to acquire Custom Wheel House, a family of brands that includes Method Race Wheels, Tensor Tire and GMZ Race Products, from Thompson Street Capital Partners and other sellers, the company announced. The purchase price for the transaction, which is subject to customary adjustments, is valued at $131.6 million, the… Continue reading Fox Factory Acquires Custom Wheel House

Kevin Harvick, GEARWRENCH Donate Tools to California High School Shop Class

GEARWRENCH and NASCAR Cup Series driver Kevin Harvick recently partnered to donate $25,000 worth of tools to the automotive shop program at North High School in Bakersfield, California, where Harvick graduated in 1994, the tool manufacturer announced. Harvick was on site to donate $25,000 of GEARWRENCH tools to the automotive shop program at his alma… Continue reading Kevin Harvick, GEARWRENCH Donate Tools to California High School Shop Class

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