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Petersen Automotive Museum Unveils Reimagined Vault

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June 12, 2025

Petersen Automotive Museum Unveils Reimagined Vault

With over 70,000 square feet & more than 300 vehicles, the expanded Vault allows visitors to get up close &…

June 12, 2025

Ram Is Coming Back to NASCAR

Ram’s return to the NASCAR CRAFTSMAN Truck Series in 2026 is part of a product launch campaign that includes 25…

June 12, 2025

The 2025 SEMA Show To Take Over Entire Las Vegas Convention Center

Industry’s leading brands prepare for an event that will be packed with new products, insights & opportunities for automotive aftermarket…

News

News

June 12, 2025

‘Viewpoint’ Episode Features Trim Illusion Holdings & the Automotive Aftermarket

Hosted by Dennis Quaid & produced for public television, the episode covers the advancements in customization & design in the…
News

June 12, 2025

Lucas Oil Partners With RCR for NASCAR’s Return to International Racing

Kyle Busch will face demanding high-altitude track conditions in Mexico City at NASCAR’s first international points race in nearly 70…
News

June 12, 2025

Worksport Secures Second National Automotive Distributor

The company’s dealer network has expanded from 94 to over 550 U.S. locations in 2025 alone…
News

June 11, 2025

SEMA Show & TechForce Partner to Host the 7th Annual Techs Rock Awards

Students & technicians will be honored side by side at the SEMA Show, the industry’s biggest stage…
News

June 11, 2025

OPTIMA Batteries Enters New Partnership With Mustang Challenge Series

The company’s continued partnership with Ford Performance will expand to the racing series & include Tanner Foust competing at the…

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Sponsored Articles

June 11, 2025

XD Nomadic 2.0 6.5-Foot Self-Deploying Awning With LED Lighting

Self-deploying XD Nomadic 2.0 6.5-Foot Awning delivers instant shade, rugged durability & integrated LED lighting for any setup...
Features

June 10, 2025

Digging Deeper With a Vivid Vision Statement

Engage employees & stakeholders by describing an aspirational-yet-attainable future…
Features

June 9, 2025

Restomods Are Big Business at Arizona’s Big 10 Garage

Jason Bowman helps Big 10 Garage customers rebuild old memories with modern amenities…
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June 9, 2025

Eibach PRO-TRUCK-LIFT STAGE 2

New 24+ Ford Ranger PRO-TRUCK-LIFT STAGE 2...
Features

June 6, 2025

Photo Gallery: A Look Inside the 2025 High Performance Expo in Charlotte

Some of the people, events & vehicles featured at the industry’s newest motorsports & performance-related trade show…

Videos

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

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THE SHOP covers the full spectrum of the automotive aftermarket, from performance and racing, to restyling and vehicle customization, to off-road and diesel. If you’re in the business of making vehicles run better, look better or work better, then you’ll find everything you need to stay in top gear within the pages of THE SHOP.

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