Podcast Relives Ford and Chevy’s Vintage Rivalry

The epic corporate rivalry between Ford and Chevrolet finally gets its due thanks to Wondery’s Business Wars podcast.

With less than 70 miles separating their respective headquarters, these two automotive empires were not only competing for profits, but also for hometown bragging rights. Their competition-and the greatness it inspired-singlehandedly made Detroit the capital of the industrial world for most of the 20th century, according to Wondery producers. Locked constantly in a decades-long innovation arms race, the two brands battled endlessly for superior designs, engines, marketing campaigns, and ultimately, the hearts and minds of the American zeitgeist.

Business Wars, the podcast from Wondery that debuted at No. 1 on iTunes, reveals the cutthroat battles between rival businesses, unearthing stories the public has never heard about companies they’ve known their whole life. The series explores major players in each rivalry and examines all the vicious tactics and backroom deals they employed to bury the competitor.

The Podcast is available on Apple Podcasts, Spotify, Stitcher, and TuneIn, or by clicking here.