Survey: Half of U.S. Drivers Connect to Internet in the Car
Half of the respondents of a recent survey report owning a car that connects to the internet, either direct or via a phone. Metova, a provider of mobile, connected car, connected home and IoT solutions, conducted the survey meant to reveal the sentiment of consumers regarding the connected car.
Metova also revealed that two-thirds of drivers surveyed would switch to a different entertainment service if that service is readily available in their new vehicle.
Other key findings include:
- Over half of respondents have a vehicle that connects to Internet via phone or direct connection with nearly one-third total having a car that connects to the Internet via direct connection
- More than half of respondents have a 2014 or newer vehicle
- 80 percent are happy with the technology currently available in their car
- Two out of three respondents would switch from their current entertainment service provider of choice to one that was included with their vehicle
- Streaming music services are gaining on FM radio, with 33 percent of consumers preferring streaming versus 37 percent choosing FM radio primarily for convenience over content
- Eighty-eight percent of consumers value new technology in their vehicles
- One out of five new car shoppers would walk away from a potential new purchase that featured everything they wanted in a car-including price, brand, design, power, miles per gallon-if it didn’t have the latest connected technology included
“This information from consumers demonstrates we have reached a tipping point on adoption and expectation for technology in the car,” said Josh Smith, CEO at Metova. “At Metova, we work with our partners throughout the world to understand their vision for connected car and home solutions to provide a complete technological path along with ongoing support to surpass their goal.”
