‘Polaris Adventures’ Launches for All Skill Levels
Polaris Industries Inc. has launched Polaris Adventures. The program consists of area experts-known as adventure outfitters-providing “worry-free ride and drive options in state-of-the-art Polaris vehicles to create safe, memorable adventures for all skill levels,” according to Polaris.
“We believe in integrating quality and innovation into everything we do, from the vehicles and products we design, to the services and experiences we create for the consumer,” said Scott Wine, chairman and CEO of Polaris Industries Inc. “The concept for Polaris Adventures arose from our passion to introduce people to powersports, and the realization that we could extend our reach by introducing a new, premium opportunity for off- and on-road day trips. With the growth of the sharing economy we see this as a unique opportunity to share the excitement of riding and driving Polaris vehicles with new customers all across the country.”
Polaris Adventures was created after years of contemplating how to bring safe, memorable, vehicle-based adventures to a broader audience nationally, according to Polaris. The concept includes numerous outfitters nationwide-from the tropical paradise of Maui, Hawaii, and the desert terrain of Ocotillo Wells, California, to the epic mountain passes of Silverton, Colorado, and the wooded trails and trout streams of Pittsburg, New Hampshire.
“By establishing partnerships with local area experts, we have created a network of premium riding and driving experiences throughout the country. From Maine to Maui, this program consistently delivers the highest quality ride opportunities on the latest Polaris vehicles,” said Paul Vitrano, vice president and general manager of Polaris Experience. The greatest reward is watching newcomers get into the driver’s seat and create a lifetime of memories. That’s what it’s all about.”
Polaris Adventures will allow customers to “explore some of the most picturesque routes across the country, through tall timbered forests, mountain passes, desert pathways, snowy trails and even scenic highways in the latest off-road RZR side-by-sides, snowmobiles and highway-licensed Slingshot open-air roadsters,” according to Polaris. Guests can choose between half- or full-day rides with the online reservation system at adventures.polaris.com.
“Simply put, we’re empowering families to explore,” said Jan Rintamaki, director of Polaris Adventures. “My fondest family memories are when we’re unplugged, enjoying nature and discovering new places. It’s an honor to bring these same experiences to others.”
Rintamaki is the architect behind Polaris Adventures’ push for responsible recreation and concepts like pick your own adventure.
Once guests have arrived at a Polaris Adventures location, outfitters offer adventure experiences driving Polaris vehicles that come equipped with navigation and accessories tailored to the local environment. All guests are given vehicle and safety instructions, making the experience approachable for any skill level. Guided tours are also available in select destinations. To start your adventure, visit adventures.polaris.com.
