TWG Adds Industry Veteran Patrick Fitzgerald to National Accounts Team
Fitzgerald will use his senior sales leadership experience to strengthen national account relationships & develop strategic programs for TWG's brand portfolio…
The Wheel Group (TWG)—designer, developer and owner of aftermarket wheel, tire, accessory, and off-road brands—is continuing to expand its national accounts capabilities with the addition of automotive wheel industry veteran Patrick Fitzgerald to its National Accounts team, company officials announced in a press release.
Fitzgerald brings more than two decades of automotive industry experience to TWG, including senior sales leadership roles with Custom Wheel House and Method Race Wheels. His extensive background in the performance wheel market gives him a deep understanding of enthusiast-driven brands, dealer needs and, most importantly, how strong products can be transformed into programs that drive sales and create value for customers, the release noted.
“Great products get you in the door, but great programs and great relationships are what keep you there,” said Fitzgerald. “I’ve spent my career around wheels and the people who are passionate about them, so TWG is a natural fit. There are a lot of opportunities here, and I’m excited to help our customers find solutions that grow their business while giving enthusiasts more of the products they want.”
In his new role, Fitzgerald will focus on strengthening national account relationships, developing strategic programs and helping customers capitalize on TWG’s growing lineup of brands and products. His experience will further enhance TWG’s ability to create customized programs that connect the right products with the right customers and sales opportunities, the company said.
“Patrick knows wheels, and he knows the enthusiast,” said Wade Kawasaki, CEO of The Wheel Group. “He’s spent years working in a highly competitive part of our industry and understands how to turn product into programs that dealers can actually sell. We’re excited to have him on the team.”
TWG says Fitzgerald joins the company at an important time of growth as it continues to expand its portfolio of wheel, tire, accessory and off-road brands while placing an even greater emphasis on strategic customer programs.
