Keystone Automotive Reveals 2026 BIG Show New Product Award Winners
The awards recognize innovative auto aftermarket products, reflecting the industry's drive for creativity, performance & customer-focused design…
Keystone Automotive Operations unveiled the winners of its BIG Show New Product Awards on the morning of Saturday, March 14, at its New Product Breakfast. The awards celebrate the most innovative, impactful and game-changing products across the automotive aftermarket, company officials stated in a press release. This year’s honorees reflect the industry’s relentless drive for creativity, performance and customer-focused design.
The winners were selected for each category by attendees at the show who voted the evening before for their favorite new products from over 100 submissions. Here’s the list of winners provided by Keystone Automotive Operations:
Most Innovative Product: Spirit Fire Cab Light — Night Vibe Technology
Spirit Fire takes top honors for redefining cab lighting with its Night Vibe Technology, delivering a bold new aesthetic and enhanced visibility through cutting-edge illumination engineering.
Best Exterior Product: RealTruck — RetraxPRO FRC-4000
The Retrax PRO EZ Off, a breakthrough in tonneau cover convenience and durability, offering truck owners a seamless, secure and user-friendly exterior upgrade.
Best Interior Product: Pop & Lock — Underseat Safe
Pop & Lock’s Underseat Safe stands out for its smart, secure storage solution designed to keep valuables protected without sacrificing cabin space or accessibility.
Best Performance Upgrade: Borla — SwitchFire Exhaust
The SwitchFire Exhaust system, engineered by Borla to deliver aggressive sound, optimized flow and signature Borla sound and performance gains.
Best Commercial Truck or Van Product: Weather Guard — Pack Rat 2.0
Pack Rat 2.0 impresses with its rugged construction and improved organizational efficiency, making it a must-have for professionals who rely on secure, high-capacity storage.
Best in Show: DECKED — Tool Box
The DECKED Tool Box earns the show’s highest honor for its durability, innovative design and user-centric features that set a new standard for truck bed storage.

Celebrating Innovations Shaping the Future
“These award winners represent the best of what our industry has to offer,” said Larry Montante, VP category management, at Keystone Automotive Operations. “Each product showcases exceptional craftsmanship, forward-thinking design and a deep understanding of what today’s drivers and professionals need.”
The BIG Show continues to serve as a premier platform for manufacturers, retailers, and industry leaders to connect, collaborate, and celebrate the innovations shaping the future of automotive aftermarket solutions, noted the release.



