Nacho Offroad Lighting Names Bryatt Fischer as Key Account Manager

Nacho Offroad Lighting—maker of high-performance lighting solutions for the off-road industry, driven by ARB—announced the appointment of Bryatt Fischer as key account manager. In this pivotal role, Fischer will be responsible for managing strategic partnerships and driving growth across the expanding Nacho Offroad Lighting client portfolio, company officials stated in a press release.

Brian Hosford, vice president of sales and marketing at Nacho Offroad Lighting, stated, “Bryatt’s comprehensive understanding of our target markets and proven track record of expanding brands into new channels are precisely what is required as we continue our growth trajectory. We are confident he will achieve an immediate impact and enhance our relationships across all of our current and prospective customers.”

Fischer’s Experience in the Automotive & Off-Road Sectors

Fischer brings a wealth of experience to the Nacho Offroad Lighting team with a strong background in marketing, business development, and account management within the automotive and off-road sectors, noted the release. Before joining Nacho Offroad Lighting, Fischer held pivotal positions at JL Audio, where he was instrumental in developing the brand to significantly increase sales across all channels, fostering powersports OEM partnerships and managing strategic business opportunities. His demonstrated expertise in the off-road sector and established success in cultivating enduring partnerships render him an invaluable asset to the Nacho Offroad Lighting team, the company said.

“Nacho has all the ingredients to win long-term in off-road lighting: serious performance, a product-first culture, and the kind of backing that helps partners scale with confidence,” said Fischer. “My focus is simple: earn mindshare with our key accounts by making it easier to spec, sell and support Nacho in the real world, through tighter dealer relationships, better enablement, and a strong feedback loop from the field into product and go-to-market. I’m excited to be part of Nacho’s growth and look forward to strengthening the company’s key account relationships.”