Dedicated Headquarters at PRI Show Delivers Sessions for Racetrack Pros

Motorsports track operators, promoters and sanctioning body leaders will have a dedicated headquarters area set up next week’s PRI Show in Indianapolis to conduct business, learn from industry leaders and grow their professional networks. Available Dec. 11-13 in rooms 240-245 of the Indiana Convention Center, T.O.P.S. HQ Presented by MyRacePass.com will more than 40 sessions and learning opportunities designed to help racetrack professionals strengthen their business.

Beyond the educational sessions, the relaxed setting provides a place to engage in peer-to-peer discussions, schedule meetings, take a break and connect with peers, according to show officials. T.O.P.S. HQ Presented by MyRacePass.com is also supported by Gearhead Events and PJH Trackbite.

“T.O.P.S. HQ is a cornerstone for strengthening the motorsports ecosystem,” said Michael Good, PRI president. “By fostering deeper relationships with sanctioning bodies, promoters and racetracks, we ensure the foundation of our sport remains strong and adaptable. These connections are critical for driving innovation, sustaining local economies and creating opportunities for the next generation of racers.”

Racetracks play a vital role in motorsports, serving as launchpads for young people to discover the sport and for competitors to sharpen their skills while allowing local economies to thrive. According to the 2024 PRI State of the Racing Market Report, 50% of racetracks earn more than half of their revenue from races, underscoring the importance of staying competitive and adapting to industry shifts.

“Tracks aren’t just competing with other racing facilities—they’re competing with every other form of entertainment,” said Karin Davidson, PRI show director. “This year’s program will help racetrack leaders make smarter decisions that ensure their facilities remain viable, financially successful and competitive for years to come.”

Featured Presentations & Events

• Morning Coffee by Gearhead Coffee (Dec. 11-13, Room 242)
• Industry Leadership Forum ( 3 p.m., Dec. 11): A panel of leaders will discuss strategies for attracting the next generation to the sport.
• Friday Continental Breakfast (8:30 a.m., Dec. 12): Enjoy breakfast compliments of Geobrugg, DZE USA LLC, Tecpro Barriers, TrackWalk and the FOD Control Corp.
• Successful Auto Racing Promotion (3 p.m., Dec. 12): A panel of master promoters will share lessons learned.
• S. & Brews Happy Hour (4:30 p.m., Dec. 12): Join fellow track operators and peers for beer, snacks and “big stories.” The event is sponsored by MyRacePass.com, RPM Promoters Workshop – Racing Promotion Monthly, Gearhead Events, Professional Motorsports Solutions, TicketSpice and PJH Trackbite.

Education Topics

• Legislative Updates: Learn how to master your political universe using the PRI Economic Report and paths to incubating the Nuisance Law.
• Marketing, Social Media and Promotion: Explore updates in technology for ticketing, scoring and event management; content engagement; AI best practices; and digital marketing.
• Racing Roundtables: Hear from industry experts in road racing, karting, oval paved, off-road, dirt track and dirt late model facilities.
• Track Operation Breakouts: Hear from announcers and race officials, plus attend sessions on enhancing the fan experience and better understanding race insurance.
• Trends and Tactics in Motorsports Safetyby ICMS: Join sessions covering EV racing, what’s new in safety, NFPA 610 and finding and keeping safety crews.

Access the full schedule.